Shopify is a comprehensive commerce platform that lets you create, grow, and manage your business. Our expertise and leadership in commerce comes from the millions of merchants on our platform. Their successes allow us to anticipate and build the right features to not only power commerce today, but to help shape and oman b2b leads
define what commerce will look like tomorrow.
Contents hide
1 How does Shopify work?
1.1 Level 1: Shopify's Core Product
1.2 Level 2: Additional Shopify Products and Services
1.3 Level 3: Applications created by trusted partners
2 Why Shopify?
3 Create Commerce Everywhere
4 Communication with each client
5 Business Catalysts for Growth and Scaling
6 Wait, There's More: Shopify App Store, Custom Code, and More
7 Get Started with Shopify Today
8 Frequently Asked Questions About Shopify
8.1 Related publications:
How does Shopify work?
Shopify brings your entire commerce business together on a single platform. With Shopify, merchants can create and customize an online store and sell across multiple locations, including their website , mobile devices , in-person stores, brick-and-mortar stores, and pop-up shops, as well as across multiple channels, from social media to online marketplaces. Shopify is entirely cloud-based and hosted, meaning you can access it from any connected, compatible device , and we’ll handle software and server updates and maintenance for you. This gives you the flexibility to access and run your business from anywhere with an internet connection. On any given day, businesses need a variety of tools to manage products, inventory, payments, and shipping, and they spend a lot of time and money integrating disparate systems and data. Shopify brings these technologies together and makes it easy to access and integrate any other business tools you need to make Shopify work for your business . Think of Shopify's products as layers from which you can choose the right stack for your business:
Level 1: Shopify's Core Product
This is what you get as soon as you purchase any Shopify plan . It includes everything you need to turn your idea into a business and start selling: templates for the look and feel of your store, tools for selling in multiple locations online and in person, integrated payment processing , the highest converting checkout on the web, SEO , and marketing tools — all part of the core Shopify product. It’s the foundation on which our other products and apps are built . And for those who want to customize their store and experience, you get access to Shopify’s API and developer tools to further enhance your store’s capabilities.
Level 2: Additional Shopify Products and Services
Every independent business is unique. And as your business grows, your needs change accordingly. That’s why we offer our customers powerful upgrades to help them grow their businesses on our platform. From easier access to capital to faster payments, these products and services are exclusive to Shopify customers and are designed to help independent business owners gain an edge in the marketplace.
Level 3: Apps created by trusted partners
The Shopify App Store is home to thousands of apps and features created by third-party developers that let you customize your store without ever touching code. Whatever you can dream of, there’s an app that can help you make it happen. The App Store is where you’ll find the latest tools to grow your business , whether it’s the latest SMS app or the latest social media marketing tools. There’s also a marketplace of Shopify experts you can hire to create custom solutions for your business. And if you want to tinker with code yourself, you can do that too!
Why Shopify?
Shopify powers the entire eCommerce community . Online, offline, and everywhere in between. We're home to the largest and most diverse community of entrepreneurs, merchants, developers, and partners.
Shopify is a global company. We empower entrepreneurs around the world to create, connect, and innovate their businesses. We provide entrepreneurs in over 175 countries with the platform, building blocks, and tools they need to win in commerce.
Shopify empowers creative expression. We believe there should be more unique voices, stories, and experiences, not fewer, so we design our product to be extensible, flexible, and expressive.
Shopify is the most integrated commerce platform out there. Not only does Shopify centralize all commerce, it also offers access to the broadest set of commerce ecosystem integrations built on a common technical foundation. This deep integration and access provides breadth and depth of themes, apps, channels, surfaces, products, and experiences.
Shopify absorbs unnecessary complexity. We know the world isn’t designed for independent businesses to start, grow, and succeed. That’s why we make it as simple and accessible as possible to give entrepreneurs the tools to grow.
Shopify is built to scale with you. No matter your technical maturity, growth, size, complexity, location — you’ll never lack access to the technology and features to build your business, and you’ll never outgrow Shopify as your needs change , scale, or evolve.
Create commerce everywhere
Shopify helps you turn an idea, a dream, a vision into a real business experience online, offline, and everywhere in between.
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Storefronts ( Online Store : Custom Storefronts) - Personalize the front end of your website to create a unique, seamless shopping experience for your customers.
Social Channel Integration / Sales Channels : Promote and sell your products across all channels from one central location - Shopify. Grow your audience by selling where your audience is , on social media and popular marketplaces.
Shop App . Make it easy for shoppers to quickly checkout, track order details and delivery, and rediscover your business with Shop App, the digital shopper's assistant.
POS / Retail : Sell in person with the data you need to sell online with Shopify's all-in-one POS system . Provide a seamless shopping experience for customers, manage staff, track inventory, and more.
Tools for Creators : Empower creators by giving them the tools they need to not only produce content , but also build a thriving business.
Store data, media, and content . Tell the story of your brand and products with content and data. Use foundational elements like meta fields, media support, and more to bring your store to life and make it engaging for shoppers.
Brand/Logo Growth Tools . Build your business with easy-to-use branding tools. Use our logo maker , slogan maker, QR code maker, and other growth tools.
Domains/Hosting - Choose and securely host your domain with Shopify, with full control and configuration for easy setup.
Communication with each client
Shopify empowers merchants to build and own long-term relationships with customers and clients.
Checkout . Accept orders and payments online with the world's most powerful checkout system. Customers add items to their cart, then go through your checkout process and enter shipping and payment information before placing their order.
Shopify Markets . Expand your reach by selling to customers around the world. With Shopify Markets, you can go global and sell to customers anywhere — all from one online store.
Customer acquisition/marketing tools . Reach the right person with the right message at the right time with Shopify's customer acquisition and marketing tools. Use customer segmentation, email marketing , automation features , and more to increase relevancy and engage your audience.
Messaging/Inbox/Chat : Communicate with customers and manage conversations from anywhere with Shopify Inbox. Create automated messages and get insights so you can focus on conversations that convert.
Marketing data and analytics : Make i
