Here are 10 tips for successfully carrying out an effective website creation project through a digital agency.
– Know your competitors? (their positioning, their strategy, their actions).
– Know the expectations of your potential and current portugal business email list customers (their needs, their research, their profile, their constraints, their habits).
– Master the environment of your company or brand (regulatory, technological, economic, etc.) and implement competitive monitoring.
– Have an e-marketing strategy (consistent with your marketing strategy, define objectives, a performance monitoring dashboard, a schedule).
– Write a precise brief including your strategy, your planning, your market, your performance measurement indicators, a glossary (use precise terms – avoid the terms: beautiful, design, modern: these terms are interpretable/subjective).
– Have specifications drawn up: a working basis which will define all of the site’s functionalities.
If you can't/don't know how to apply the first 6 tips, have your communications agency do it!
– Choose your web agency carefully based on different qualitative criteria: references , internal skills (go visit the agency), proximity if necessary to travel, methodology, complementarity of profiles, “feeling” with your contacts (it is important to successfully carry out a project to feel confident and supported)
– Allocate a budget corresponding to the scale of the project. The price is not a determining criterion. Indeed, it is better to spend €10,000 on actions that bring you money than €5,000 that bring you nothing.
Two parameters are important to consider:
– A person cannot master the different professions necessary for designing an EFFECTIVE website: in fact a developer is not necessarily a good writer or a specialist in e-marketing or SEO.
– If you develop your project in France and you take into consideration that €1 net salary = approximately €2 cost for the company… add to that the current expenses (offices, equipment, licenses, Internet access, etc.) and the margin necessary for the financial health of the company which will allow it to reinvest and develop, this will give you an idea of the number of hours it will be able to devote to your project.
– Give yourself time and perspective: don’t rush, don’t put pressure on deadlines at the web agency, set a schedule and stick to it (we recommend reading the book by the Zapos manager who insists on the need for an entity to maintain good relationships with its suppliers). Indeed, taking a step back is part of the process for better objectivity. Avoid consulting your loved ones who are not your targets. Ask people directly concerned by your activity (customers, prospects).
– Check that the agency has SEO skills: we tend to believe that SEO is an action independent of the site. However, it begins at the design stage and even during the market analysis by defining the right keywords.
– Check the ownership of the developments and the business model. Some agencies sell you subscriptions (as soon as you stop, you have none of the elements created), others give you ownership or use.
