The ROI (Return on Investment) of email marketing is still good. If you make a good plan, you can achieve a high level of segmentation and identify the interest of your potential customers, so that you only send relevant messages.
These are the most common types of emails you can send to close a lebanon whatsapp mobile phone number list sale.
Promotional: Its purpose is to promote one or more offers.
Informative: This is a type of newsletter sent by email with a system incorporated into the content to provide direct or indirect offers.
Marketing Automation
This automation aims to:
Increase sales and income.
Improve customer retention.
Reduce acquisition cost.
Buyer Persona and Buyer Journey
Before writing any content, you need to know who you are targeting. For example, imagine you have a company that sells technological equipment, including smartphones.
Now, a potential customer named Pedro dropped his phone in water; that is to say: he has a problem.
What are the most likely questions that Peter might ask himself and try to answer using an online search engine? He might start with “how to dry a smartphone.” He follows the instructions, but the phone still won’t turn on.
Pedro is looking for other solutions. It is vital that you consider what alternatives your business can offer and that they are present on your website.
Pedro might search for “waterproof smartphone” or “top 10 phones of 2023.”
By entering these terms you will find that you have the models you need in your store and that you can also make your purchase without getting up from your PC.
How can you tell that Peter has certain needs? This is achieved by creating your Buyer Persona.
This is a semi-fictional representation of your ideal client. It is a profile based on data obtained from studies and surveys of your real clients.
This information includes demographics, behavioral patterns, motivations, goals and challenges.
By knowing your buyer in this way, it will be easier for you to understand what language they use in their search.
But that's not all: when we search on the Internet we do it for different reasons, but above all because we have a problem and we don't know the solution.
This is what we call the Buyer Journey. With this concept we understand that Inbound Marketing is Content + Context. Within this process, at what point do I have to talk about my business? What are the problems that my client has? How can I entertain my prospect with the content I publish on my blog.
