Secrets of Leadgen offers
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Just like consumers are constantly looking for brazil consumer email list information and new products, advertisers are always trying to find the best ways to produce quality leads. There are many different types of affiliate offers, but lead generation (also known as Leadgen CPA offers or Survey offers) are among the most popular for both marketers and advertisers.
That said, knowing how lead generation offers work and how to produce a high number of conversions with these campaigns isn’t always straightforward, especially if you don’t have experience with them.
At PropellerAds, we’ve helped dozens of affiliates develop superb leadgen campaigns that have high conversion rates, so our team is very familiar with the steps needed to increase your chances of success.
Below, we’ll go over the definition of lead generation offers and explain the reasons these CPA offers are a great option. Plus, we’ll also go over the best verticals and provide tips on how to set up your lead generation affiliate campaign today.
What Are Lead Generation Offers?
In simple terms, lead generation offers are affiliate programs where consumers have to fill out a survey or questionnaire in order to unlock the promotion or offer in question.
The main goal of these is to collect information from potential customers in order to build a lead bank. Once the consumers fill out the survey or questionnaire, they are sent to the appropriate “thank you” page and corresponding offer.
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Advertising
Aff Marketing vs Lead Generation
As you may already know, acquiring data from consumers is not an easy process. By conducting surveys and collecting answers, affiliates allow advertisers to improve their targeting because these marketing professionals attract audience members who are interested in the product being promoted.
Advertisers, in turn, can use the information collected to produce better email sequences (if the survey requires leaving an email address) as well as other marketing materials that help boost revenue.
lead generation strategies
Ketch-up
What is Lead Generation in general?
Why Do Affiliates Run Leadgen CPA Offers?
For affiliates, there are many awesome benefits to lead generation campaigns. It’s true that producing conversions in Leadgen campaigns may be easier compared to other offer types.
Some of the main benefits of Leadgen CPA offers for affiliates include:
An Easy Conversion Flow
Lead generation offers only require users to answer some questions. This, combined with the fact that consumers actively look for these promotions, results in an easy conversion flow that attracts a decent number of users.
Stability
PropellerAds - Conversion types
Affiliates Conversion Types Explained + [QUIZ]
Leadgen CPA offers usually last for a while, and they don’t tend to disappear suddenly. So, a properly optimized campaign can produce consistent results for a prolonged period of time.
High Conversion Rates
Conversion rates in lead generation campaigns are much higher than in general ads. For instance, the conversion rate in the financial sector is 6%, in iGaming, it’s 9%, and in dating, it’s close to 14%.
reasons why others don't convert
Affiliate Marketing
What if users don’t convert?
Worldwide Audiences
Lastly, remember that leadgen campaigns work in any language and GEO, so these are suitable for global audiences.
Best Verticals for Lead Generation
Before delving into the best verticals, it’s important to understand that leadgen campaigns aren’t used to collect sensitive data like email, name, phone number, and other pieces of sensitive information.
