Fantasy Sports vs iGaming
Fantasy Sports and iGaming are two verticals that offer exciting opportunities, but they’re not the same.
Knowing the difference can be your ticket to setting up campaigns in a way to engage the very right audience.
Fantasy Sports is all about strategy and skill, where users create virtual teams based on real players. iGaming, on the other hand, revolves around your knowledge of stats, experience, and entertainment.
Each has its unique audience and brazil consumer email list marketing approach. Let’s explore how you can tap into these markets and make the most of them.
iGaming vs Fantasy Sports – Overview
Fantasy sports involve creating virtual teams using real-life athletes, with participants competing based on player statistics. Success is driven by knowledge and strategy. In contrast, iGaming involves placing bets on outcomes of events, such as sports games and other events.
What is iGaming vertical?
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What is iGaming: Current Industry Trends, Creatives, and Laws
Skill vs. Luck
Fantasy sports heavily depend on skill, research, and strategic decisions. While luck influences individual matchups, long-term success is primarily skill-based. iGaming is more luck-driven, and sports games require analytical skills.
Financial engagement
Fantasy sports participants pay entry fees to join leagues, with limited financial risk focused on competition and enjoyment. iGaming involves direct wagering before or within the event.
Demographics
Both activities attract similar demographics, with a majority being young, college-educated males with substantial incomes. Fantasy sports players are 64% male, while iGaming participants are 60% male.
How to run iGaming and Fantasy Sports campaigns
Understanding the differences between Fantasy Sports and iGaming is just the first step. It’s important to use the right advertising methods suited to the audience’s unique behaviors and preferences for effective marketing.
Effective marketing formats for iGaming
Popunder ads are highly effective for iGaming due to their broad reach and user retargeting capabilities. This format allows advertisers to capture user attention without being intrusive, ensuring a wide reach over a long-term campaign.
The goal is to attract users back to an iGaming site or app over time, making Popunder ads an ideal choice for sustained engagement.
Effective Marketing Formats for Fantasy Sports
Push notifications are recommended for Fantasy Sports because they deliver high engagement and prompt immediate conversions.
This format is particularly effective as it targets users already interested in fantasy sports and prompts them to take quick action.
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Platform Updates
Big Push guide
Popunder ads can also be effective when sourced from highly converting traffic types such as social traffic or direct click traffic. Social traffic, a new type offered by PropellerAds, boasts high conversion rates, making it a valuable asset for Fantasy Sports marketing.
Case study: Generating $7,000 in daily revenue by targeting NFL fans
One of our partners ran a successful iOS campaign for several fantasy sports offers focusing on NFL fans during the NFL 2022-2023 season. The campaign used Popunder ads with CPM and SmartCPM bidding models, targeting active fantasy sports fans through retargeting.
