The user's perception of the brand must be taken care of from the very first minute. The first contact via email is more important than it seems. It determines how the relationship with the user begins and whether or not we manage to maintain the interest they had at the time of subscribing. We must not forget that if they have made this mexico mobile phone number list decision precisely at this moment it is because they currently have a real interest in us and we must take advantage of this and make a good impression on them. For this reason, it is important that, at the very least, they receive a notification confirming their subscription. However, as you will see below, this would be the most basic contact:
Subscription confirmation
This notification is received automatically when a user subscribes to a newsletter. As the name indicates, its function is to confirm via email that the subscription has been made correctly and that from now on the brand's campaigns will be received. As we said, it is the most basic way to have that first contact. Now, what are its pros and cons? The positive part of this type of communication is that it is very non-invasive , that is, it does not "force" the user to take more steps to make the subscription effective. It simply serves the function of informing that the process has been carried out successfully. The negative part would be the limited impact it will have on the recipient and, more importantly, not being able to ensure that the email is correct and that the user really wants to receive it. A factor that would be solved with the option that we will see below: the double opt-in . Here is an example from Punto Roma :
Confirmation notification for Punto Roma subscription.
Double opt-in
In the double opt-in, a notification is sent to the subscriber to confirm the subscription . Once the user clicks on the CTA, they are redirected to the brand/company's website and are informed that the process has been carried out successfully. If the subscription is not confirmed, it would not be valid . Opting for double opt-in helps us ensure that the lead is real, of quality and, above all, that we do not have problems with the GDPR . The negative part? We are adding one more step to the registration process and if the user does not end up validating the subscription for whatever reason, we would lose the lead. Here is an example from Zara :
Double opt-in Zara
Welcome email
As its name suggests, it is a type of email that is sent to welcome the subscriber . Often, many brands unify the idea of the confirmation and welcome email. The result is a version where, apart from confirming that the subscriber has successfully subscribed to the newsletter, the subscriber is welcomed and offered some kind of discount or relevant information about the brand/company. The welcome email is more elaborate and worked on than the confirmation email, especially at the copy and design level . In fact, this would be the most important advantage. It allows for a more noticeable first impact, while also offering the possibility of directing the user to the company's site. What disadvantages could we find? We must bear in mind that, like the subscription confirmation email, it does not allow us to ensure that the lead is valid and of quality .
