Marketing terms starting with "Na"
Nurturing
The literal translation of nurturing is "development." In the business world, it is used to mean "developing customers."
For example, it refers to nurturing potential customers to the point where they purchase services through email newsletters, inside sales, etc. It also refers to nurturing existing customers into loyal customers, like repeat customers, through customer success.
When it comes to business activities, we tend to focus on acquiring new customers. Therefore, in some cases, we focus on nurturing potential customers until they are ready to purchase our services. However, it is just as important to nurture existing customers as it is to acquire new customers.
This is because there is a "1:5 rule" in marketing. This rule germany business email list states that it costs five times as much to acquire a new customer as it does to increase the contract amount with an existing customer. In other words, nurturing existing customers is less time-consuming and less costly than acquiring new customers, and has the potential to lead to increased sales.
Nurturing existing customers not only increases contract amounts, but also encourages them to continue using your services.
Especially for B2B SaaS companies with a recurring billing business model, continued usage is an important factor that impacts sales. That's why it's important to prevent customers from switching to other companies' services and to encourage them to become loyal long-term customers. To achieve this, methods of building trust through nurturing, such as customer success, are effective.
Navigation Menu
A navigation menu is essentially a table of contents for your website.
Navigation Menu Example
By providing a table of contents, users who visit your website can easily find the information they are looking for. As a result, this will help prevent the bounce rate from increasing.
Basically, the navigation menu should be placed in the same place on every page. This is because the first page a user arrives on is not necessarily the top page. Make sure the navigation menu is displayed no matter what page the user first visits.
It is said that it is ideal to be able to reach the desired content within at least three clicks. Of course, it is ideal to be able to go to the desired page immediately by clicking on the navigation menu.
However, if you have a lot of content, this is not possible. If you have a lot of content, you need to devise a path for users to follow, such as by having a table of contents page after clicking the navigation menu.
Example of page transition
Marketing terms starting with "Ni"
News Feed
News Feed is a Facebook feature that displays text, images, and comments posted by you, your friends, and the pages you follow.
It is a system that prioritizes displaying information that users are most interested in. Like Google's search engine, it uses its own algorithm to decide which information to display.
Facebook is often used by business people looking to build connections, and is said to work well with B2B companies. If your ad is of interest to people looking for business information, it will likely be displayed at the top of their news feed.
Niche
The word "niche" is used to refer to a market that is not very large and is not targeted by large companies (a niche market), or a product that is not popular with everyone but has a certain demand (a niche product).
For niche products, your target audience will likely gather information online because it is not available in books, magazines, television, or other media that target the masses.
Therefore, if you are a company that sells niche products for B2B companies, you should take measures to get your product found through Google search engines and ads. You should focus on SEO measures for blog articles and online advertising, and first get people to find your product online.
