1- Write a good subject
We have already mentioned on many occasions the malaysia mobile phone number list
importance of writing a good subject line. It is our cover letter and therefore the first thing our subscriber will see in relation to the email we send. Writing a subject line that is not attractive and does not attract attention can be a major reason for the subscriber to decide not to open it. Below you can see two examples of what a subject line should and should not be like.
Brighten up your life and your face! -> this subject, despite its optimism, has nothing that could draw our attention to what we will find in the email. You deserve this gift! A mini size of your favorite mask -> here they clearly offer us an incentive that can encourage us to open the email to find out how to get it.
Using actionable verbs and offering a discount are just some of the most successful approaches to writing a good subject line. In this post you can learn more about how to write a subject line that will not go unnoticed and increase your Open Rate.
2- Find the optimal sending frequency
It is very important that we find the optimal frequency for sending emails to our subscribers. If we overwhelm our recipients with too many messages, they are likely to decide not to open them and even mark us as spam. Keep in mind that what works for some may be a total failure for others. That is why we encourage you to investigate and study what sending frequency works best for your company.
Above all, remember: your goal should not be to bombard the subscriber with emails to get them to open one of them, but rather to get them to look forward to your emails .
3- Interested subscribers
Make sure your database is quality . By this we mean that your subscribers really have a real interest in your company/brand. To achieve this, it is necessary to have an optimal registration process and make sure that the user confirms that they really want to receive communications. We can do this through a confirmation email after registration.
On the other hand, and not so closely linked to the Open Rate, it is important to analyze that we do not have invalid emails in our database. Apart from causing reputation problems, they affect deliverability.
4- Offer incentives or discounts
Although we may think that offering an incentive or a discount in our email cannot affect the opening of this because we will not see it until we open the message (unless we mention it in the subject), the reality is that if we get the user used to offering them some kind of promotion from time to time, we will make sure that they open each one of the emails we send to check if we offer some kind of discount that is of interest to them. What kind of promotions can we offer.
