Lead generation focuses on bringing the right people into your website through optimization and paid advertising.
Posted: Mon Jan 20, 2025 5:19 am
Prior to digital marketing, all leads had to be purchased through outbound means. With the advent of business websites and SEO, leads could be brought in more organically.
Once leads were brought in, companies started adding brazil mobile phone numbers database conversion points to guide them to valuable pieces of information. At this point, those conversion points were primarily BOFU offers like demos.
However, many of the leads brought in from lead generation weren’t ready to purchase immediately which led to the inbound methodology.
Inbound
The idea behind inbound marketing is to offer valuable content on your website that will attract and engage prospects. Lead generation focuses on bringing in and converting prospects. Inbound marketing creates content that does the additional legwork of adding initial value.
Companies that adopted the inbound methodology started creating quality content that accounted for the changing SEO algorithms and also helped buyers better understand their own problems and the different ways they could address them.
This educational content combined SEO and lead generation strategies into a clear conversion path that brought prospects to the business’s website and then helped them move through the stages of the buyer’s journey.
Once leads were brought in, companies started adding brazil mobile phone numbers database conversion points to guide them to valuable pieces of information. At this point, those conversion points were primarily BOFU offers like demos.
However, many of the leads brought in from lead generation weren’t ready to purchase immediately which led to the inbound methodology.
Inbound
The idea behind inbound marketing is to offer valuable content on your website that will attract and engage prospects. Lead generation focuses on bringing in and converting prospects. Inbound marketing creates content that does the additional legwork of adding initial value.
Companies that adopted the inbound methodology started creating quality content that accounted for the changing SEO algorithms and also helped buyers better understand their own problems and the different ways they could address them.
This educational content combined SEO and lead generation strategies into a clear conversion path that brought prospects to the business’s website and then helped them move through the stages of the buyer’s journey.