In 2016, they generated sales of 5.1 billion euros, which represented an increase of 6% compared to the previous year, and the highest sales record in their history.
Texaco case
Texaco , one of the largest companies in the oil sector, in 2016 saw an opportunity for growth in its Brazilian subsidiary, Texaco Brasil.
However, 2016 was a difficult year for Texaco Brazil and for the vast majority of companies in the country, so the company decided to consider a new marketing and sales strategy to help them recover.
The company wanted to boost its sales of Havoline products, so it focused on increasing the leads of its authorized agents, in order to increase sales.
After developing a strategy for generating specialized content, they used korea whatsapp mobile phone number list Lead Scoring to filter out the truly qualified leads and focus their efforts on them. And with the implementation of CRM, they were able to track the status and qualifications of those leads.
This enabled the marketing and sales teams to facilitate communication and collaborative work, resulting in a 90% increase in website traffic and an average annual growth in leads of 30%. With these results, Texaco Brasil was able to surpass its overall lead conversion goal.
These examples and Success Stories allow us to verify the effectiveness of , and how actions translate into visible results in a short time, with a better use of resources.
Conclusion
In conclusion, the implementation of SMarketing and Inbound Sales strategies requires channeling the work and efforts of different branches and areas of the company, in order to achieve the same objective and result: increasing the conversion of leads and increasing sales.
Old models of action in which Marketing and Sales departments operated separately have become obsolete, and the best way to reinvent and implement an effective and appropriate strategy is to conceive them as an entity that works symbiotically, creating a single common approach.
In this way, conflicts that commonly occurred between both areas are reduced and avoided, and a work dynamic is generated in favor of achieving objectives, mutual respect and consideration of roles, and increasing lead conversion.
How can this be achieved? When SMarketing is implemented in conjunction with Inbound Sales , which maintains the premise that, in order to increase sales, you must first understand the customer's needs and offer them a solution that guides them to make the final sale.
With the proven benefits and results of SMarketing , it seems contradictory that there are still so many companies that cling to obsolete marketing models, and that constantly question the reason for their low indicators.
In order to remain current and efficient in an era of such competition and constant change, it is vital to keep up with the latest trends and be able to offer our customers exactly what they need, when they need it. Making the right decisions guided by a good Marketing and Sales plan.
