Product: Understand Your Audience and Know Your Offerings
Posted: Mon Jan 20, 2025 3:52 am
The first of the four Ps of marketing is the product. We don’t have to tell you that the diverse range of product types has dramatically increased over the years. Product marketing traditionally refers to selling physical goods like appliances and beauty products and services like cleaning or consulting. Now, it means more.
The most successful products have changed from canada mobile phone numbers database almost exclusively physical goods or physical services to online services. Traditional products like makeup and appliances still exist, but you can purchase digital products like apps and software.
Services that used to require an in-person meeting or phone call, like consulting, can now be done virtually. Plus, new virtually-based services exist, like managed and cloud service providers. Today, a successful marketing plan works to incorporate these new services in a way that prioritizes the customer experience above all else.
Technology has also enabled successful products to evolve even after you’ve bought them. The only way to get an improved version of a traditional physical good is to buy the updated version — but products like software can be updated after you’ve purchased them.
You might think that customers will naturally buy your goods instead of a product of inferior quality, but finding success in business today is about more than simply making the best stuff. People won’t buy from you if they don’t know about you.
For starters, knowing who your target audience is a critical first step towards determining what type of product you want to offer, as they are informed by their preferences, their friends, and their budgets. You should understand the needs and wants of your customers before deciding on a particular product or service.
Additionally, it’s important to understand the competition within your industry and ensure that you have products or services that stand out from the rest. Make sure you are aware of any current trends or market changes that could also affect your product offering. Once you have a product pinpointed, you’ll want to get it out in front of the right audience.
The most successful products have changed from canada mobile phone numbers database almost exclusively physical goods or physical services to online services. Traditional products like makeup and appliances still exist, but you can purchase digital products like apps and software.
Services that used to require an in-person meeting or phone call, like consulting, can now be done virtually. Plus, new virtually-based services exist, like managed and cloud service providers. Today, a successful marketing plan works to incorporate these new services in a way that prioritizes the customer experience above all else.
Technology has also enabled successful products to evolve even after you’ve bought them. The only way to get an improved version of a traditional physical good is to buy the updated version — but products like software can be updated after you’ve purchased them.
You might think that customers will naturally buy your goods instead of a product of inferior quality, but finding success in business today is about more than simply making the best stuff. People won’t buy from you if they don’t know about you.
For starters, knowing who your target audience is a critical first step towards determining what type of product you want to offer, as they are informed by their preferences, their friends, and their budgets. You should understand the needs and wants of your customers before deciding on a particular product or service.
Additionally, it’s important to understand the competition within your industry and ensure that you have products or services that stand out from the rest. Make sure you are aware of any current trends or market changes that could also affect your product offering. Once you have a product pinpointed, you’ll want to get it out in front of the right audience.