Outbound Sales refers to the old methodology and techniques of the Sales Process japan whatsapp mobile phone number list and the relationship with the buyer that, as we mentioned above, are already considered obsolete.
We could say that the main difference between the two methods is the way in which the seller and the buyer relate to each other, and the roles that each of them assumes. But there is much more.
In an Outbound methodology , the seller focuses on knowing and mastering the product and its benefits, so he relies on Push Sales Techniques to deliver the information directly to the buyer, without defining whether this is part of his target audience or not.
This could be understood as a “forced” sale, where the seller does all the phases of the Purchasing Process for the customer, leaving him alone to handle the final transaction.
On the contrary, with Inbound Sales , the seller already knows the product, so he focuses on knowing the buyer, and building what we know as Buyers Personas , where he can define the characteristics and needs of each of his prospects, with which he can give a personalized treatment to each one of them.
Once you know the details of your Buyer Personas well , you will be able to know which is the best channel, technique or method to generate the attention, interest and desire necessary to complete the transaction.
Generating a personalized and effective sale will result in a satisfied recurring customer who will be easy to retain.
The Inbound Sales Methodology Applied to Sales
If we want to implement Inbound Sales in our company, we must also have a general and global understanding of the Inbound Marketing methodology .
In this sense, it is important to know that to apply an Inbound Sales approach in our strategies and planning, we must make several changes in order to adapt our perception of the roles of the seller and buyer.
We must focus on understanding the needs and interests of our clients in order to design the best strategy that allows us to provide solutions in a timely and effective manner.
The best way to sell is by giving the buyer the power to make decisions at the time of purchase, and allowing them to feel free to manage the information that interests them, always being guided and advised by experts in the area: us.
Inbound Sales is just one branch of the Inbound Marketing methodology , so we must apply them together to achieve the best results.
How Does Inbound Sales Work and What Are Its Main Tools?
The Sales Process under the Inbound Sales methodology is based on being able to give the right information to our target customer at the right time and through the right channels, so that they can subsequently make the purchasing decision.
Basically, the same parameters and guidelines of the Inbound Marketing Methodology must be followed , which is guided by Attraction, Interaction and Delight.
