3. Market Analysis
At the point of Market Analysis , it is very important to develop an objective and realistic perspective of the company. After all, when a company is created, it must be because there is a market in which it can find a niche.
Here, we must clearly define which market we want to focus on and what our strengths and weaknesses are in relation to it.
Based on this, in the Market Analysis we can also include information about the competition, and how we will address the challenges they propose to us.
In Bogotá there are several coffee chains that are often used as work spaces, but none of them promote this as their true purpose. In addition, these places do not offer gourmet quality products.
Café Azul is conceived as a food and co-working space, where both sectors have equal importance and promotion. This represents an alternative to the niche of food and luxury spaces at affordable prices, which until now was empty.
According to recent studies, 62% of freelancers frequently look for a common space or area where they can work. 80% of them indicated that they look for places that offer food. And 74% said that the price of the products was a determining factor in their decision.
When comparing prices and services offered by similar coffee chains, Café Azul offers food that is 20% cheaper. It also has the support of gourmet origin of its products.
4.
At this point in the plan you can explain in more detail what products and services israel whatsapp mobile phone number list your company will offer and how they respond to your customers' needs .
You can start by stating the main problem you want to address, then the products and services you offer, and end with a competitive comparison.
This will allow you to go a little further in defining your products. You will also be able to objectively see their relevance and viability in your business model.
With the increase in the percentage of freelance workers in the last year, it is necessary to create spaces adapted to their needs and requirements.
In this sense, libraries, public spaces and even the home do not provide the creative work environment necessary to boost job performance.
A space is required that not only has the appropriate technological features, but also provides a modern, pleasant environment at the complete disposal of the worker.
This includes access to high-quality food and drinks that are gourmet in origin and preparation and that are in keeping with the employees' lifestyle and interests.
The products and services offered by Cafetería Café Azul for these needs are:
Individual workspace by the hour
Group workspace by the hour
Variety of gourmet sweet pastries
Variety of gourmet savory bakery
Different types of imported and national gourmet coffees
Different imported and national teas and infusions
The biggest difference and distinction that Cafetería Café Azul presents with the other coffee chains in the city is its business concept.
While other chains are conceived as coffee shops with communal spaces, Cafetería Café Azul is a food center and co-working space alike.
It offers services and packages that encourage the use of individual and group work areas, as well as the consumption of gourmet products.
