3. Brand identification
Perhaps the most relevant reason to select this approach in your company has to do with achieving your own style and, therefore, content marketing objectives .
By developing your own style, your users will be able to quickly identify your content and associate it with your brand. This will increase trust and engagement with your customers.
It is also important to know how your competition works, so you will know indonesia whatsapp mobile phone number list how to differentiate yourself and give your content a distinctive seal.
It is key to achieve identification through your own style.
Content distribution tools
There are some free, or paid, tools available to help you distribute the quality content you produce:
. Genwords : is one of the pioneering companies in Content Marketing in Spanish and Portuguese. We are focused on helping companies of all kinds to create blog posts, eBooks, product descriptions, among other content.
We offer content marketing software that allows you to plan, create and publish all the content produced by your company or agency (social media, blog posts, eBooks) from a single tool.
Hootsuite : A free social scheduling and monitoring platform. Users can manage and monitor their various accounts and content.
With this tool, you can pre-schedule your posts, but its focus is on social media content.
. Buffer : This is a simple and efficient tool for uploading posts from social networks like Twitter, Linkedin and Facebook from anywhere.
You can also automatically schedule your posts, so they go live at the best time of day.
. Outbrain : Among the content discovery tools, there is Outbrain, a content recommendation tool that shows users content that may be of interest.
In addition, it recommends external content on different media to produce an improved experience.
Taboola : Recommends editorial and sponsored content. As stated on their site, they aim to help publishers monetize their content and generate greater engagement .
This tool works by generating links to related content that the user may view with interest.
How to measure the success of your Content Marketing Strategy?
First, you need to consider your brand visibility . This has to do with how many people saw your content, how many views a video got, how many page views a page got.
You can measure this using measurement software tools such as Google Analytics or YouTube Insights, which offer aggregated information about the traffic accessing a website.
It is also essential to measure the degree of viralization of your content , that is, the frequency with which users share your messages. You can quantify this by checking the likes on Facebook and Twitter, the mentions and comments, and the shares on Linkedin.
There are also some tools to speed up this measurement, highlighting Sharedcount or Likalizer as some of the best known for monitoring activity on social networks .
