Where digital marketing is going: mobile marketing
Posted: Wed Dec 04, 2024 6:10 am
Where digital marketing is going: mobile marketingIn the free ebook 8 Online Marketing Trends for 2017 that you should include in your plans we talk about the future of mobile marketing.
For mobile devices, a separate online marketing strategy will be developed, with its own exclusive budget, which will also be much higher than you think.
No more considering the mobile phone as an accessory or just another device in online marketing actions.
It will no longer be enough to have a website with an auto-responsive design.
And why?
It is the only device (actually the only thing along with TV and radio) that almost everyone has. With a penetration of 94% in Spain among people between 16 and 65 years old*.
9 out of 10 people between 16 and 45 years old have used a mobile phone in their purchasing process*.
4 out of 10 have purchased using their mobile phone (and this proportion does not include purchases from APPs)*.
31% of people who receive an email that is not adapted to mobile screens never open it. Can you imagine what happens on websites with the same problem?*
Even so, it is surprising to see the high percentage lithuania business email list of companies that do not have their website minimally prepared to offer users a good experience on their mobile phone.
Or companies that, as a result of the above, decide to eliminate these devices from their advertising plans.
In 2017 you cannot be in either of these two groups.
You will be among those who have developed a specific strategy for mobile devices.
For mobile devices, a separate online marketing strategy will be developed, with its own exclusive budget, which will also be much higher than you think.
No more considering the mobile phone as an accessory or just another device in online marketing actions.
It will no longer be enough to have a website with an auto-responsive design.
And why?
It is the only device (actually the only thing along with TV and radio) that almost everyone has. With a penetration of 94% in Spain among people between 16 and 65 years old*.
9 out of 10 people between 16 and 45 years old have used a mobile phone in their purchasing process*.
4 out of 10 have purchased using their mobile phone (and this proportion does not include purchases from APPs)*.
31% of people who receive an email that is not adapted to mobile screens never open it. Can you imagine what happens on websites with the same problem?*
Even so, it is surprising to see the high percentage lithuania business email list of companies that do not have their website minimally prepared to offer users a good experience on their mobile phone.
Or companies that, as a result of the above, decide to eliminate these devices from their advertising plans.
In 2017 you cannot be in either of these two groups.
You will be among those who have developed a specific strategy for mobile devices.