The B2B Lead Generation Strategy Blueprint in 5-Simple Steps
Posted: Wed Dec 04, 2024 6:01 am
Create Your B2B Lead Generation Strategy With This Step-by-Step Blueprint
There’s tons of growth hack advice out there for creating B2B lead generation strategies. Some “gurus” keep telling you to LinkedIn is the place to be, some swear by organic blog content, other’s keep praising email outreach combined with new fancy features that personalise emails. And then some other people advocate that video is the new big thing.
A lot of these messages and the advice are exciting for sure, but even more so confusing for fusion database anyone who is not on top of the game. Being a B2B lead generation marketer means constant change. Changing tactics, test experiments and keeping an open mind for new trends on the horizon.
Let’s not forget the basics of why you are active in digital marketing. In B2B lead generation marketing, our job is to attract interest, make offers that convert and build lasting relationships with customers. That’s basically it. It comes down to a few key metrics like generating leads, conversion rate, lead-to-sales conversion, activation rates, cost per acquisition, lifetime value and so on.
Here is a step-by-step guide for developing a winning B2B lead generation strategy to achieve your business goals faster.
Step 1: Choose Your North-Star-Metric
Macro Goals - The North Star Metric
North star metrics definition and components in lead generation strategies for b2b
Definition and factors of the North-Start-Metric
Firstly, take a step back before you dive into the daily work to hit your goals. Take a look at your lead generation marketing objectives from a high-level perspective, a 35,000 feet view.
Get clear on the value proposition your product or service provides to customers. The so-called North-Star-Metric (NSM) is measuring exactly that. The one metric that best describes whether your product/ service is successfully accepted in the market. The idea behind it is that you and your team exactly knows what key proposition of your product need to constantly improve and spend attention on. It is like a polar star you are navigating towards.
There’s tons of growth hack advice out there for creating B2B lead generation strategies. Some “gurus” keep telling you to LinkedIn is the place to be, some swear by organic blog content, other’s keep praising email outreach combined with new fancy features that personalise emails. And then some other people advocate that video is the new big thing.
A lot of these messages and the advice are exciting for sure, but even more so confusing for fusion database anyone who is not on top of the game. Being a B2B lead generation marketer means constant change. Changing tactics, test experiments and keeping an open mind for new trends on the horizon.
Let’s not forget the basics of why you are active in digital marketing. In B2B lead generation marketing, our job is to attract interest, make offers that convert and build lasting relationships with customers. That’s basically it. It comes down to a few key metrics like generating leads, conversion rate, lead-to-sales conversion, activation rates, cost per acquisition, lifetime value and so on.
Here is a step-by-step guide for developing a winning B2B lead generation strategy to achieve your business goals faster.
Step 1: Choose Your North-Star-Metric
Macro Goals - The North Star Metric
North star metrics definition and components in lead generation strategies for b2b
Definition and factors of the North-Start-Metric
Firstly, take a step back before you dive into the daily work to hit your goals. Take a look at your lead generation marketing objectives from a high-level perspective, a 35,000 feet view.
Get clear on the value proposition your product or service provides to customers. The so-called North-Star-Metric (NSM) is measuring exactly that. The one metric that best describes whether your product/ service is successfully accepted in the market. The idea behind it is that you and your team exactly knows what key proposition of your product need to constantly improve and spend attention on. It is like a polar star you are navigating towards.