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When we talk about “new journalism” we refer to all those innovative ways of creating, acquiring and consuming content. In some posts, we have introduced some startups that think beyond and challenge the status quo of the media industry. Spritz showed that technology changes the way we read . They did not want to be left behind and came to modify the way people read and make communication faster, easier and more effective .
Spritz is a Boston-based startup focused on developing text-streaming technology greece whatsapp mobile phone number list and integrating it into modern communication. With their invention, they have shown that technology changes the way we read .
It has an international team of experts in reading methods and software engineering to offer a variety of licensing options for integration with operating systems, applications, wearable technology (e.g. Google Glass) and websites.
Technology Changes the Way We Read
As explained on their website, when we read, only about 20% of our time is spent processing the content. The remaining 80% is spent physically moving our eyes from word to word and scanning for the next Optimal Recognition Point (or ORP). With 3 years of research, development and testing behind it, Spritz introduces reading content with the ORP placed at the specific place where you are already searching:
Image: Spritz Inc.
With this approach, reading becomes more efficient because spritzing saves the time our brain spends processing content and looking for the ORP of the next word. In turn, by removing the eye movement associated with the traditional reading method, you not only reduce the number of times your eye moves but also decrease the number of times your eyes scan words so your brain can understand them.
Spritz confirms that technology is changing the way we read, because it also improves reading on small screens : because the human eye can focus on 13 characters at a time, spritzing requires a space of only 13 characters within its redicle (screen through which the words to be read are displayed). On its blog you can find in-depth scientific explanations explaining how Spritz's patent-pending technology works, and it even provides us with a test of reading articles through the redicle .
Spritz claims that while there are other reading methods that attempt to increase reading speed, achieving significant improvements requires dedication and ongoing, intensive training. Spritz is not only suitable for all ages , but also “ you can learn to spritz in less than 5 minutes , and if you don’t spritz for a month, you don’t need to practice to quickly regain your previous speed level.”
It is worth noting that the app has also been tested on people with dyslexia and attention deficit disorder (ADD). The fact that it limits the content and regulates the speed at which it is projected to the reader to improve their reading and comprehension has proven to be beneficial for people with dyslexia and other reading problems.
At the moment, you can spritz texts in English, Spanish, French, German, Russian and Korean. They are currently working on including the Chinese language. With all these benefits that Spritz's technology would bring, it is not surprising that it has already raised US$1 million in seed capital , closing in the next few weeks the investment round for an additional US$2.54 million , according to TechCrunch . Among the investors is Denis O'Brien , through his company Digicel .
