QR codes and their usefulness in digital marketing strategies
Posted: Wed Dec 04, 2024 5:49 am
BluCactus - QR codes and their usefulness in digital marketing strategies
QR codes and their usefulness in digital marketing strategies. QR codes are back and are currently once again the focus of attention, in Spain and the rest of the world. There are many mobile devices that have a built-in QR code reader, while in others they can be read through the phone's camera, while in other cases it is necessary to go to app stores to obtain a third-party application and thus have the possibility of reading this type of codes at all times .
Previously, QR codes were mostly used on products to obtain coupons or access content. For a while, this modality practically disappeared, until a few years ago when they have once again seen the light of day on a commercial level.
There are many restaurants that use the QR code modality to display their menu. We could say that it was thanks to the fact that they started implementing it that it became popular again and from here other people and companies began to give it a new use and thus be able to provide essential information to their clients and interested parties.
What is a QR code?
The Quick Response Bar is a bridge between the online and offline belgium business email list worlds that can be read or decoded using smartphones. Its shape is that of a two-dimensional bar code that is capable of gathering information and data, which can be consulted or reviewed quickly, offering great advantages in terms of marketing, since it can be applied to various media and advertising channels.
Its main objective is that whoever uses it can access information quickly and accurately and thus achieve closeness with the person, and of this with the brand, as well as the effective exchange of information.
Certainly, the use of QR codes is not yet as popular or proportional as using a phone or other device, however, it is rapidly gaining ground.
How do QR codes work?
The person scanning the code only needs to use software that, using a capture, decodes the content and displays the information immediately. As we already mentioned, many phones already have an application installed to perform this reading. In many, it works with just the device's camera. In others, it is necessary to install a code reader.
Types of QR Codes
Well, for those who didn't know, there are several types of QR codes, namely:
Dynamic
These types of QR codes can be modified as many times as you want and precisely because they are editable and the information can be updated as many times as you want, they are the favorites in the marketing area and the strategies that are applied here.
It is the most used by brands and companies for their advertising campaigns, and thus they do not have to create new codes.
So, once a dynamic QR is generated, those who manage it can edit and modify the URL that leads to the information contained in the code.
Characteristics
The content is arranged in a short URL.
It requires a single print, which means saving time and money.
You can scan unlimited times
Because it is dynamic and changing, the URL can be modified as many times as necessary and users will be redirected without problems.
It is possible to change the function of this type of code.
BluCactus - QR codes and their usefulness in digital marketing strategies
Static
This type of code is created for a specific purpose, and unlike dynamic ones, the URL cannot be modified , so it has a single use and a single function.
This type of QR code is mainly used for event invitations, coupon use, and any other use that is of limited duration or will not undergo changes or modifications.
Characteristics
The information it contains is limited.
It is not modifiable
They are created for a single and specific purpose or objective.
Information that a QR code should contain
BluCactus - QR codes and their usefulness in digital marketing strategies
If your goal is to position your brand, company, product, service or yourself as a professional, it is important that you include the appropriate information in the QR code to help achieve that goal and of course that through it the person can contact you quickly and easily, as well as find out what is offered.
QR codes and their usefulness in digital marketing strategies. QR codes are back and are currently once again the focus of attention, in Spain and the rest of the world. There are many mobile devices that have a built-in QR code reader, while in others they can be read through the phone's camera, while in other cases it is necessary to go to app stores to obtain a third-party application and thus have the possibility of reading this type of codes at all times .
Previously, QR codes were mostly used on products to obtain coupons or access content. For a while, this modality practically disappeared, until a few years ago when they have once again seen the light of day on a commercial level.
There are many restaurants that use the QR code modality to display their menu. We could say that it was thanks to the fact that they started implementing it that it became popular again and from here other people and companies began to give it a new use and thus be able to provide essential information to their clients and interested parties.
What is a QR code?
The Quick Response Bar is a bridge between the online and offline belgium business email list worlds that can be read or decoded using smartphones. Its shape is that of a two-dimensional bar code that is capable of gathering information and data, which can be consulted or reviewed quickly, offering great advantages in terms of marketing, since it can be applied to various media and advertising channels.
Its main objective is that whoever uses it can access information quickly and accurately and thus achieve closeness with the person, and of this with the brand, as well as the effective exchange of information.
Certainly, the use of QR codes is not yet as popular or proportional as using a phone or other device, however, it is rapidly gaining ground.
How do QR codes work?
The person scanning the code only needs to use software that, using a capture, decodes the content and displays the information immediately. As we already mentioned, many phones already have an application installed to perform this reading. In many, it works with just the device's camera. In others, it is necessary to install a code reader.
Types of QR Codes
Well, for those who didn't know, there are several types of QR codes, namely:
Dynamic
These types of QR codes can be modified as many times as you want and precisely because they are editable and the information can be updated as many times as you want, they are the favorites in the marketing area and the strategies that are applied here.
It is the most used by brands and companies for their advertising campaigns, and thus they do not have to create new codes.
So, once a dynamic QR is generated, those who manage it can edit and modify the URL that leads to the information contained in the code.
Characteristics
The content is arranged in a short URL.
It requires a single print, which means saving time and money.
You can scan unlimited times
Because it is dynamic and changing, the URL can be modified as many times as necessary and users will be redirected without problems.
It is possible to change the function of this type of code.
BluCactus - QR codes and their usefulness in digital marketing strategies
Static
This type of code is created for a specific purpose, and unlike dynamic ones, the URL cannot be modified , so it has a single use and a single function.
This type of QR code is mainly used for event invitations, coupon use, and any other use that is of limited duration or will not undergo changes or modifications.
Characteristics
The information it contains is limited.
It is not modifiable
They are created for a single and specific purpose or objective.
Information that a QR code should contain
BluCactus - QR codes and their usefulness in digital marketing strategies
If your goal is to position your brand, company, product, service or yourself as a professional, it is important that you include the appropriate information in the QR code to help achieve that goal and of course that through it the person can contact you quickly and easily, as well as find out what is offered.