For a startup to be profitable, good developers are not enough. It is very important to form the right relationships - with clients, investors and the media.
If you have no experience in business chinese malaysia cell phone number data communication, this task will be very difficult. You will constantly hear that the investor is on a break, very busy and “we will call you back”.
How can we overcome this barrier of disinterest? After all, whenstartup developmentIt is important to receive feedback and know the needs of the audience.
Why does your startup need human connectors? - image
Be smarter and more advanced, use insiders!
No, we won't teach you the basics of espionage or advise you to place your people in companies. We will tell you how to easily find out the needs of clients and their preferences.
You need people who are called super connectors. These are people who are connected to the project niche on a large scale. They have a lot of experience and networking. And that means that super connectors have a lot of quality relationships in the environment.
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Let's say you're building a startup in the medical field. But you don't have any direct connections to anyone in the medical sector who could evaluate your idea and give you feedback.
Use a connector! Who knows best what the medical staff is interested in? The first person who comes to mind is the company's medical supplier. This person is responsible for communicating with hundreds of doctors. The supplier knows everything about the needs and interests of the field.
Another example might be a professor at a medical school who has many contacts with his graduates.
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Once you've brainstormed and figured out who could be a connector, you need to find that person.
Use Linkedin to find a connector with a suitable position. Of course, you will have to work hard to contact them and convince them to work for you. You may be able to get the connector to join your startup on a partnership basis, a share in the business, or on a salary basis.
But the profit will be high - the connector will open dozens of doors for your startup.
