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WhatsApp Marketing is Cheaper Than Facebook Remarketing: Here’s Why?
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Clients in the competitive world of marketing know that hong kong mobile phone numbers database Facebook has been a platform that has been used for years. But with the growing demand for WhatsApp, businesses are even making efforts to use WhatsApp messaging platforms to engage customers and generate more leads.
This is precisely why it’s time to ask yourself which platform you should focus on: WhatsApp marketing or Facebook Messenger. As a social network, Facebook has designated the best choices in the industry to target potential customers with paid marketing ads. Staying away from the noisy campaigns run by thousands of brands is becoming more and more difficult by the day.
Statistics show that the average click-through rate on Facebook ad campaigns for each business is only 0.89%. In other words, the 60% increase from the pandemic is very low. Still not good?
0.89% of customers click on the link of an ad campaign and visit the website like an online store, without necessarily converting on the first impression on the website. Suffering from this behavior of the Internet users, businesses have started using the Facebook remarketing strategy to connect these visitors who have not made purchases on the website through reminders, discounts and offers and bring them back to the URL.
So, we prefer you to take risks. However, if you want to check the results, it is important to know which platform offers features, customization, and engagement. So, let’s look at the cost of WhatsApp vs Facebook marketing (the most needed clash) to maximize your marketing efforts.
