A few days ago we updated our course schedule for the first semester of this year. Digital transformation is already happening at a business level and those companies that do not embrace it do not have many escape routes.
For this reason, at e-strategia , we want to facilitate and accompany the process from different angles: from training with our specialized courses offering tools to all teams and professionals to make the change, and as a specialist digital marketing agency designing ad hoc strategies hand in hand with our clients to implement the necessary processes.
When we talk about digital marketing strategies , we are no longer referring to campaigns that take place exclusively on the Internet, but to all the technological processes that are put in place today when we start planning our marketing campaigns. We have already mentioned 360º actions on many occasions in the sense that we must unify our message, vision and communication to reach our public atomized in different channels.
Planning the OBJECTIVE of the campaign is key, as it is from there that we can decide what we want to communicate and to whom, but most importantly, we can measure results based on that stated usa business email list objective. Therefore, it must always be measurable, realistic and for a defined time (SMART). The objectives of a marketing campaign can be very different, from increasing sales, or getting more registrations, to greater engagement of our target audience, or even increasing awareness.
Based on these objectives, we must then define the CONTENT of the campaign , the message we want to communicate: a price promotion, a contest to attract new customers, highlighting our company's values to better connect with our potential customers, launching a new product, etc. But above all, personalize the message . The technologies we have available today are almost endless, and allow us to reach each of our potential customers practically individually.
An example: our goal is to increase sales through our e-commerce channel , so we can use tools for individualized product recommendations for a user based on their tastes and previous purchases, or retargeting to re-impact a user who was interested in a product but did not decide to buy, or use an automation tool that, through email marketing, allows us to remind a user who has left a product in the shopping cart but has not completed the payment process. If, on the other hand, our goal is to generate traffic to a new store that we have opened, we can use proximity marketing through mobile geolocation by offering promotions to those who are nearby or rewarding those who share their visit on social networks, using QR codes or similar technologies.
However, if your goal is to generate awareness for your brand , you can use content marketing through storytelling focused on generating emotions in your target audience (laughing, crying, raising awareness, etc.). Campaigns as famous on social networks as “Ikea’s other letter” or this example from Nike to launch a new model of sneakers, are cases clearly focused on generating great online visibility and making the content go viral.
