However, in this post, we are going to present different actions and applications related to the world of Email Marketing that we consider very important to achieve excellence within the sector, and that today, companies do not give them the attention they deserve .
Underrated email marketing actions
Thus, some of the actions that we consider most important for companies in the Email Marketing sector to evolve and achieve good results are the following:
1. Artificial Intelligence.
AI is proving its importance within the Email Marketing sector. It is constantly obtaining data from our campaigns and, as a result, it continues to grow. Therefore, taking advantage of its use is very important.
Applications like Salesforce Marketing Cloud are really useful to canada mobile phone number list help our company through automation, personalization and all the volume of data that these can provide us. This tool is used to create completely personalized experiences, through omnichannel and automated channels, which will allow you to measure the results so that marketing teams can send the right messages to your customers, in the best channel and at the best possible time.
In our blog, you can see the benefits that can be obtained by working with Salesforce Marketing Cloud.
2. List cleaning.
This action is essential. Normally, companies tend to have a mentality of always wanting more and more. In the case of subscribers, the same thing happens. More importance is given to the quantity of subscribers than to quality and in reality, the only thing we achieve by having a large volume of subscribers is that our metrics are lower because there will inevitably always be inactive subscribers.
Therefore, it is very important that your subscriber list is always up to date and in order , since if you achieve this it will be easier to segment your audience and you will be able to send reminder emails to all inactive subscribers.
It is also important to take into account actions such as email hygiene. We must try to prevent invalid emails from appearing in our database by asking users to verify their email accounts.
Tools like DMARC can be useful for this, as it helps filter emails and ensure proper email cleanliness.
