In this way, with the same strategy, they were able to improve their processes and keep their customers happy. This clearly translated into greater retention and loyalty.
Apple
There are few rivalries in the market as strong as the Mac vs. PC case. And canada whatsapp mobile phone number list this is no coincidence.
A few years ago, Apple developed a series of videos and advertising campaigns that became the basis for controversy. In a humorous and ironic way, they explained why the Mac is better than the PC.
These videos responded to the basic factor of the brand's identity. They not only demonstrated its benefits, but also constructed a characterization of the type of customer compatible with Apple products.
But its effects did not stop there. It also increased rivalry between companies and the brand was recognized for daring to carry out such direct marketing campaigns.
But the most important thing of all is the approach to identity. A customer who feels identified and represented by the brand is a great candidate for loyalty. The reason? Because they find a direct feeling of belonging in the use of the products.
Amazon is one of the most famous online shopping portals worldwide. Nevertheless, it decided to take measures to retain and build loyalty among its audience.
The Amazon Prime subscription service started out by offering faster deliveries to its members, but now offers many other Amazon-specific services.
Now, subscription services are a business model in themselves. But how do they influence increasing customer retention?
Offering special benefits and promotions to customers will always be a good source of loyalty. And these benefits don't always have to represent a large financial investment for you.
By simply providing customers with the information or attention they need at the right time, you can boost retention. To achieve this, it is essential to have a broad understanding of their needs and interests, so you should always keep this in mind.
Coca-cola
Despite being a beverage brand, Coca-Cola has always been able to provide its consumers with positive experiences that boost loyalty. And this has been applied in various fields, not just in beverages.
A good example could be a music app they launched for the 2012 Summer Olympics in London, or the campaign for cans with personalized names.
Coca-Cola is aiming to break away from the standard promotions in the food industry and focus on creating quality experiences for its customers.
This not only increases the sense of belonging and identification with the brand, it also generates innovative, satisfying and memorable experiences. And this, of course, translates into retention and loyalty.
