In this article, we’ll take a look at some of the most effective cash app database ways to leverage the power of email marketing for lead generation. These strategies will help you optimize your eCommerce strategy and bring more potential customers into your sales funnel.
What is Email Lead Generation?
Email lead generation is all about keeping in touch with new leads through an email sign-up form. Users who give you their contact information will be much more likely to stay engaged with your brand and eventually make a purchase.
The more contacts you add to your email list, the more opportunities you’ll have to convert those leads into loyal customers. In other words, your approach to lead generation has a direct impact on your bottom line—particularly for growing companies that are more reliant on attracting new leads.
1. Implement Lead Scoring
Email lead generation
Every lead is valuable, but some contacts are more valuable than others when it comes to email lead generation. Lead scoring is designed to give digital marketers an easy way to segment potential contacts and target them based on key indicators of interest.
While every approach is different, lead scores are generally based on a few criteria. These include demographic information, activity on your site, and responses to marketing emails. Without lead scoring, you could end up spending too much money on leads that aren’t as likely to generate any concrete results.
For example, if a lead clicks through on three different emails, you should be doing everything you can to complete the sale. That contact should be a much higher priority than another lead who signed up for your newsletter but never responded to any messages.
