Mailjets Survey Found More

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Than 80 Of Consumers View Personalized Content As Important When Deciding Whether To Open A B2c Email Campaignchart Shows 80 Of Consumers Say Personalized Email Content Is Importantwhile Addressing Shoppers By Their First Name Is A Great Start They Expect More From Youyoure Already Collecting Tons Of Data On Your Shoppers From What Kinds Of Products They Purchase To Which Items Tend To Be Paired Together In Their Carts Use Data On Past Purchases Content Consumption And Website Browsing To Your Advantage

Something As Simple As A Birthday Email Can Inspire Brand Loyalty4 solomon islands email list 9704 contact leads Retail Email Marketing Engagementif You Want To Drive Sales With Your Email Marketing Campaigns Then Your Shoppers Have To Open Your Email In The First Placeand Inboxes Are Crowded Already With Your Retail Competitors How Can You Stand Out And Improve Your Open Rateswriting Compelling Subject Lines Matters For Your Metrics But Your Brands Reputation And Anticipation About Whats Inside The Message Are Also Key Considerations For Shoppers



In Fact 945 Said Recognizing The Sender Or Brand Was At Least Somewhat Important When Deciding Whether To Open Emails Around Two Thirds Of Consumers Said The Same About Subject Lines Promoting A Limited Time Offeronce They Open Your Retail Email Promotion The Next Step Is Convincing Consumers To Click More Than 45 Of Survey Respondents Told Mailjet The Chance To Use A Coupon Code Or Claim A Deal However Wanting To Learn More About What Was In The Email Or The Chance To Check Out A Featured Product Were Also Popular Reasons For Clicking