We've already offered some tips for writing effective subject lines . In this post, we'll explain the words you should avoid if you don't want to alert email clients' spam filters .
This list is not meant to be all-inclusive, so you should still be careful. Once the IP address you use to send your newsletters is compromised, no one can help you recover your reputation. You can read more about this in “Email Marketing and SPAM – Reputation is (Almost) Everything”
Rule Number 1: Don't Screw Up Email Personalization
Let's start with a simple tip: don't insert a custom field in the subject line of your newsletter if it's not available to all of the contacts on your list. You don't want to leave gaps where custom content should appear.
Similarly, the field must be accurate . A person who has registered with a nickname or made a spelling mistake does not want to receive an email with the nickname (or incorrect name) in the subject line.
What to Avoid
Pay particular attention to words and expressions chief vp operations email lists relating to offers, gifts and discounts such as:
Free
Only for (€€€)
Free Loan
Gift
Money back guarantee
Call free
This doesn’t mean your subject line can never be about sales . On the contrary, an offer such as “buy one, get two” can work in an appropriate context. The same applies to phrases such as “discounts,” “deals,” and “promotions.” “Summer sales have started” is perfectly fine. “Get a free gift,” on the other hand, has a high chance of being flagged as spam.
Words and expressions that involve the exchange of money , the purchase of medicine, or intimate encounters are also very risky. For example:
Buy Now
Order Now
Credit
Win
Meet couples
Lose weight immediately
Viagra/Xanax, etc.
Thirdly, never rely on words and expressions that push the sense of urgency . The most common ones are:
Just for today
Hurry up
Press now
What are you waiting for?
Superlatives and similar expressions should also be avoided:
Perfect
Marvelous
Essential
Sure
Guaranteed
“But… I never use these words and my emails are still blocked”
Spam filters' nets are very narrow. They aim to squash spam, but they are not 100% accurate . Sometimes legitimate emails end up in the spam folder too.
But reader actions also play an important role in delivery rates . Providers take readers' behavioral history into account when monitoring incoming messages. If subscribers read their emails frequently, these emails are less likely to end up in spam.
On the other hand, if your contact list contains many email accounts that have not been used for a long time , your delivery rate will surely drop.
8 Tips to Improve Delivery Rates
A few common sense rules can help you ensure your delivery rates stay high and your email reaches your subscribers:
Don't ruin your IP address reputation . Even a single email can damage reputation and affect delivery rates;
Get permission from your contacts before sending them emails. It's not as difficult as it sounds. Creating and using sign-up forms is easy, and social media sites offer some tools as well;
Create engaging newsletter content . Put all your effort into creating engaging content so that your readers' actions keep them safe;
Create recognizable and unique emails with the personalization capabilities offered by Emailchef;
Keep your contact lists clean . Remove inactive email addresses that generate bounces.
Avoid misleading newsletter subjects and subject lines that are not related to the content of the message;
Always include an unsubscribe link at the bottom of the newsletter;
Make sure your newsletter is responsive across multiple devices, does not contain unusual or hard-to-read fonts, images are optimized, the HTML code in your email is “clean ,” and the email never consists of a single image (even “Good Omens” cards).
Finally, to prevent legitimate emails from ending up in spam, contact readers directly and request that your newsletters be removed from the spam folder .
