This step is essentially about organizing the data into different parameters for defining your buyer personas. This analysis will reveal trends and patterns to take you from a broad understanding of your customers to a more nuanced view.
Here are some key parameters to categorize your research:
Buying intent and budget. What's their budget and level of urgency to solve the problem?
Company type. nepal telemarketing database What's the company size and growth stage they represent?
Primary motivations. Why should they buy from you over other brands?
Major pain points. What's keeping them up at night that you can solve?
Jobs-to-be-done. What do they want to achieve using your solution?
Role or work profile. What position do they work in?
Each parameter will come together to convey a complete story about your persona. You can analyze audience research collectively with different stakeholders to collect multiple perspectives. For example, how your marketing team looks at the data will differ significantly from your product or design team's perspective.
These varying perspectives will give you a 360-degree view of your user experience.
Use ChatGPT for deep research.
ChatGPT can be a powerful strategic partner on this task for you, but only if it has enough context. I recommend doing deep research to help you deepen ChatGPT‘s understanding of your business, ideal customer, and product or service. ChatGPT’s memory was recently upgraded, and it will remember the details uncovered in the deep research phase and will give you highly customized output.
HubSpot deep research ChatGPT prompts
Now that you‘ve categorized buyers into different groups mapped to their main characteristics, it’s time to explain how your product/service fits into the picture.
Identify your core value propositions for each segment and tailor to their use cases and pain points. Dig deeper into how you can tackle buyers‘ challenges and highlight the particular benefits of your product/service. I’ll show you eight examples of this below.
4. Document your personas using a tool or template.
Once you‘ve done all the legwork to collect and organize your audience research data, you can start documenting your personas. In the past, I’ve used tools like Notion or a simple Google Docs file to record all the insights about my personas and make them as detailed as I want.
But now, I‘ve switched to HubSpot’s Make My Persona tool, as it lets me make these personas visually appealing.
A bit about this tool: It collects different insights about your buyers to create a neat persona document like the one below. You can easily customize this and add more sections to include in-depth information. It's an easy solution to visualize all the details and share your personas via a link or a file.