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HubSpot’s own social media team is leveraging AI to create more engaging, authentic, and on-trend content fast. I norway telemarketing database did some digging on the ways brands are using AI on Instagram and chatted with HubSpot’s Global Head of Brand Marketing to bring you the AI examples, tips, and tools you need to succeed on Instagram.
Table of Contents
Examples of How Brands Are Using AI on Instagram
Tips for Using AI in Your Instagram Marketing Strategy
Best AI Tools for Instagram Marketing
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Examples of How Brands Are Using AI on Instagram
1. Generating Instagram Captions
Coming up with captions is often the bane of a social media marketer’s existence. Thanks to generative AI, this tedious task can be much faster. I personally like to start with a draft I’ve written and then ask ChatGPT to help me refine it by prompting it with something like, “Improve this. Make it shorter, punchier.”
I recommend revising the output. In fact, our State of AI Marketing research found that only 7% of marketers do not edit the AI outputs. More than half (56%) significantly revise or rewrite the outputs.
Here’s an example of the iterative process of using AI to generate Instagram captions, as demonstrated by Melissa Lunt of Superhero Design. She starts with this Claude prompt.
superhero design instagram post explains how to use claude to generate instagram captions
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And after some re-prompting and refining, she ends up with this:
superhero design’s instagram post shows a claude output of an instagram caption
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2. Repurposing Blog Content into Instagram Posts
hubspot’s content remix screenshot
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Every marketer knows the power of repurposing content. By doing this, one piece of content can take on many lives, expanding its reach.
And thanks to AI, you can do this faster than ever. Using Content Remix by HubSpot, you can take a landing page or blog post and repurpose it into multiple marketing assets, including an Instagram post, in just a few clicks.
3. Hopping onto AI-generated Trends Like ChatGPT’s Action Figure Trend
By now, who hasn’t seen the fun AI-generated action figures all over Instagram and LinkedIn? Here’s an example from when HubSpot hopped on the trend.