So, be on the lookout for metrics that can help you identify post-launch issues. And that includes:
User interactions.
In a way, you’re re-auditing your website again to ensure that the redesign is meeting its objectives.
I know — measuring so many metrics can be challenging. When I started building websites in 2015, portugal telemarketing database I had to use several tools to consolidate them. But these days, you can use HubSpot’s Marketing Analytics to unify all the data.
web performance, website redesign strategy
15. Optimize post-launch.
Your job doesn’t end after your new website has gone live, even if you’ve ironed out all the glitches. Website technologies, customer behaviors, and marketing trends don’t last forever. In fact, we’re in a fast-paced era where we can’t afford to be complacent with our web strategy.
Therefore, periodically assess web performance, conversion, and customer satisfaction. If necessary, make adjustments to the content, layout, or site structure so your website remains relevant.
Now, you’re ready to redesign your website.
We’ve covered everything to redesign your website, including audit, restructure, content, SEO, and launch preparation. Apply the steps I shared to redesign a website that attracts more consumers, wows more visitors, and converts more customers.
Editor's Note: This post was originally published in March 2013 and has been updated for freshness, accuracy, and comprehensiveness.