
5. Define Services and Deliverables List the specific services and tangible deliverables you will provide. Examples include: Strategy Development. Specially designed email templates. Content production for campaigns. Performance tracking and analysis reports. A/B testing of subject lines and layouts. Having clear deliverables ensures that both parties have a common understanding of what is involved in the project. A laptop displays an email interface with one new message notification and several green envelopes.
A paper airplane is flying above. 6. Provide Transparent Pricing Provide a detailed pricing breakdown to help the client understand your fees. Include costs for each service or phase of the project, such as: Strategy development: $X Template design: $X Monthly campaign management: $X Analysis and reporting: $X Consider offering tiered pricing or packages to give your customers flexibility based on their budget. 7. Add a Timeline and Highlights Show the client how the project will progress by breaking it down into phases.