If they can’t read your email quickly and easily, they won’t read it at all. 2. Segment your database: Segmenting your contacts and campaigns into different groups based on interests, prospect/existing customer status, and past activity allows you to send accurate and to-the-point information that recipients are likely to engage with. 3. Split Testing: Get the most out of each email you send by making sure you’re sending the best possible email. Test elements like header text, email design, and content separately to determine what works and what doesn’t.
4. Personalize : Use dynamic personalization to make your emails more personal to your readers. Historically, personalized emails have been shown to have higher open and click rates. According to research from Experian, the increase can sometimes be as high as 40%. 5. Add value: Remember that there’s more to email marketing than just discounts and promotions. While these are often the reasons people sign up for email lists, sending too many emails can cause some people to unsubscribe.
