Google selects the best offer

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But unlike a space purchase, the advertiser retains full control over his campaign, even once launched: he decides the amount he wants to invest he chooses the keywords on which he wishes to position himself he can change the amount and stop the campaign whenever he wants. For the campaign to have beneficial results, you must choose keywords that are likely to be searched by your prospects. If an internet user searches for the chosen keyword, an ad will be displayed based on an auction system.

To be well referenced, you dominica email list 100000 contact leads must have won the auction! Because other companies also position themselves on the keywords. so choose carefully the amount you are willing to pay, over a given period. The search engine also checks that the keyword is relevant to the content offered. To the ad that the company wishes to post. This quality rating helps to guarantee relevant content to internet users. Why choose paid search engine listing? Sea, an effective means of conversion for your business! Using paid search in the form of an ad on a search engine can be very useful in your lead generation strategy, for several reasons.



Some companies are reluctant to develop a sea strategy due to the persistence of three prejudices : the roi of sea remains very vague the google search engine simply seeks to consume the set budget at all costs. Sea is a matter of buying space on search engine results pages. In reality, it is essential to develop a global paid referencing strategy. Upstream, it is necessary to: choosing strategic keywords define the themes, the content to be promoted and the objectives targeted writing impactful ads gain notoriety first of all, when advertising a brand or a company, it can be for a very specific purpose which is the following: to increase its notoriety.