DSA is an acronym for Dynamic Search Ads , a type of campaign in Adwords that allows you to automatically expand your keyword inventory in an account , as well as establishing the most appropriate URL for each search term based on Google's criteria . It is from this tracking that the most relevant keywords for each URL are extracted , which will then be used in the ads.
This is a useful way to expand the keyword inventory bulk sms uk in an account. Sometimes it is difficult to cover all the keywords that may be relevant to a business. The way users search changes and they may introduce new terms associated with the brand that were not previously considered. DSA campaigns are an effective way to discover these new terms and include them in campaigns.
dynamic search ads campaign
Both the ad title and the destination URL are created automatically , which is one of its most notable features and the reason for its effectiveness. However, it is necessary to personalize the description of the ad , one of the text parts that make up the ad visible to the user. It is best to create an ad group for each segmentation , understood as a set of URLs. In this way, a different ad is shown for each category, thus avoiding messages that are too generic and creating ads that are more relevant to the search, a technique that has an impact on increasing the CTR and therefore the quality level .
There is the possibility that the AdWords account manager himself organizes and labels the website , using personalized ads for each set of URLs. A page feed indicates sets of URLs associated with personalized labels. This page feed is created through a csv file that is imported into the account itself.
