Tribapp allows its users to create interest bc data china groups, called “tribes”, to which other people or companies can subscribe and receive updates from their blogs or content from their websites on their Twitter or Facebook timelines. In this way, the members of each “tribe” receive filtered information on demand, while they can also make the reach of their web content and their publications on social networks go viral. In this way, users share their common hobbies and content, without receiving messages that do not interest them. Specifically, TribApp is a qualitative and quantitative help for Community Managers, since it automates part of their work based on what the community manager wants. Feeding social network profiles, the result of searching for content on the Internet.
The online application also has a dashboard that allows for the personalization of publications. Thanks to this tool, those responsible for online communities can manage the information published in their “tribe,” promote the content of the most relevant people and plan its publication. For the commercialization and monitoring of the evolution of the dissemination platform, both companies have agreed to promote joint projects to socialize the corporate processes of large corporations. Roberto Fernández Hergueta, director of Telecom at everis, points out that “After nine months of testing, both companies have developed a global solution, interconnected with the business reality and oriented towards network innovation with the aim of helping companies become socio-digital, collaborative and connected organizations.”
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According to Javier Ruiz Robles, product manager at Marcadotecnia, “This is a space in which the person is the strategic center and where organizations adapt and manage the new challenges posed by this environment. TribApp is a key solution in the digital transformation of companies when it comes to generating a dialogue with their natural ecosystem: their consumers, their prescribers and their subscribers.
