Discounts are everyone’s favorite. It’s no surprise that these incentives are the most commonly used in e-commerce gamification . Easy to obtain and fun to win, these prizes are perfect for increasing sales.
Free products or samples encourage shoppers to add more to their cart.
Gift cards for your store or partner brand. They are like an open invitation for future purchases.
Bonus points for your loyalty telemarketing data program. They drive engagement and give users an extra reason to stay.
Experiences or expensive rewards (rare): These prizes are truly exciting! Although they are rare, they are unforgettable and create a buzz that keeps people coming back for more spins.
Prize Settings for Your Wheel of Fortune
When choosing prizes for your Wheel of Fortune pop-up, aim for a happy medium: enticing enough to delight your audience, but not so generous that you'll break the bank. A tiered strategy can keep the excitement going and protect your margins:
Low-level prizes: For example, 10% off or free shipping. These prizes are won frequently, are great for keeping engagement high, and keep costs low. Acceptable frequency: 60-70% of turnover.
Mid-level prizes: A little fancier, like a $10 gift card or a free product. These create excitement and are still within your budget. Acceptable frequency: 15-20% of turnover.
High-End Prizes: The holy grail is rare, expensive items like a $500 gift card. They are exciting, but rare enough to be sustainable. Acceptable Frequency: 5-10% of spins.
How to manage reward pool in Claspo?
With Claspo, managing prizes and setting the odds of winning for your spin to win pop-ups is as easy as spinning a wheel. Want to offer different discounts and control how often each prize is awarded? You can. You can set different discounts and specify the winning percentage for each option.
