Landing pages. It is necessary to study which pages db center uk of the site are used for advertising, to what extent they correspond to the expectations and needs of users. Competitors' budget. You need to estimate how much your competitors spend on advertising and how this affects their search results and cost per click. In addition, to make the analysis of competitors' contextual advertising as informative as possible, it is necessary to take into account such indicators as the share of impressions, the share of clicks, conversion, ROI, etc. Read more about all this below. Services for analysis We recommend analyzing your competitors' advertising campaigns using paid services. Some of them can be used for free, but with limited functionality.
Others provide a free trial period to evaluate the capabilities. SE Ranking allows you to get the most complete information about advertising campaigns: budget, effective keywords, ads, etc. This gives you the opportunity to study competitors and adjust your own strategy. how to see competitors ads in google Another tool for finding out about competitors' advertising is the SpyFu service. It focuses on analyzing keywords: their popularity, number of clicks, and impressions. The history of competitors' Google Ads campaigns is also available here. However, data for regions outside the US may be inaccurate. site analysis contextual advertising SimilarWeb allows you to comprehensively analyze your competitors - from keywords to target audience behavior.
