The first thing to remember is that using an email marketing solution makes it easier to reach more people , but you have to work hard on your deliveries. Nowadays, recipients and subscribers' time is money , so you have to capture their interest. With these guidelines, they are more likely to take the survey and you will gain that knowledge:
Make sure the survey is compatible with all devices
Yes, we know this is obvious, but it's worth remembering. Today, a newsletter survey has to look good on both desktop and mobile devices . What's more, it has to be easy to do in both contexts. Keep in mind that 51% of the population, at the end of 2020 , was already connecting to the Internet via mobile phone . Or, to put it another way, if you can't have a responsive form for mobile phones, don't waste your time.
Write an attractive subject line
Subject lines should be informative as well as attractive . This means, on the one hand, that recipients know perfectly well that it is a survey, although without explicitly canadian cto cio email list including that word. Using expressions such as “we want to know your opinion” or “help us improve” can be useful. In short, you have to take advantage of this to make your subscriber want to participate.
Address the recipient by name
Who doesn't like being called by their first name? Well, today this is very easy to achieve. Prepare a header in which you address your recipient by their first name and, if possible, use a friendly tone, but without falling into unnecessary friendliness, which is consistent with the one you used to get them to subscribe. Always be clear about who your target is, also in the survey. The idea, which works for all types of communications, is to personalize the message ; of course, surveys via newsletters are no exception.
Offer an incentive in exchange for participating
Offering some kind of incentive for participation , as long as it doesn't distort it, is an option that will increase feedback. For example, you can provide a special discount for the purchase of a product or service or a one-off gift . In short, this is a way to improve your results.
Make things easy for your subscribers by including forms
Embedded forms are a way to encourage your subscribers to participate. Everything must be done so that they don't turn around and, in that sense, embedded forms with AMP are a good option. It is worth considering it because this technology is in fashion due to its functionality.
Be concise, don't go off on a tangent
Conciseness is one of the points you must follow. If brevity is good, it is twice as good. Therefore, be clear and concise in what you want , both in the introduction and in the text itself. Remember that the ultimate goal is to prevent recipients from abandoning the survey due to tiredness or boredom.
Includes the time it will take the user to complete the survey
Knowing how long it will take to fill out the form gives the recipient confidence and is positive , whether they take the survey or not. Don't be afraid to say it because, on an image level, it will be good for you. One way to do this is to introduce the phrase "it will only take you X minutes."
How to choose the right images for your email marketing
Use an attractive call to action
The call to action is the last step before making decisions. To do this , it is important to note that it is important that it is impactful so that your subscriber is encouraged. Since the text has to be brief, this is an area that you have to work well on.
Surveys via newsletters are a good way to obtain interesting information. Therefore, it is worth using the email marketing tool we include.
