Using advertising on the platform:Templafy generated 25 marketing-qualified canada email list 12 million contact leads leads in a week with a 475 percent ROI.Reed Exhibitions generated 20 percent of all revenue for its SNSR risk and security expo.Matmatch grew its sales pipeline of suppliers 10x for its engineering materials platform.While competition is rife and cost-per-click is higher than other platforms, the tradeoff is the ability to hyper-target your audience.If you’re going to advertise on LinkedIn, make sure you offer:A premium B2B product or service. Larger lifetime value (LTV) usually allows for the large budget you need to play on LinkedIn.Unique, high-level education.
LinkedIn members are known for being career and skill-minded. If you’re offering content that will help them, you’re likely to see better returns from your ads.15. Experiment with alternative social media platformsRobin, a workplace platform, took a risk by directing their lead generation towards platforms where it’s tougher to find B2B leads — and it paid off.Instead of doubling down on conventional channels like LinkedIn or Twitter, they posted user-generated content on Instagram and Pinterest.To Robin’s surprise, it paid off. The company’s web traffic increased by 50 percent and brought 20 percent more leads to their door.
