What are the obstacles to using mobile phones in e-commerce?
How to improve user experience on mobile phones
How to significantly increase your conversion on mobile or desktop?
What are the obstacles to using mobile phones in e-commerce?
The use of mobile phones is growing. According to the website Le Blog du Modérateur, 60% of users use them to go on the internet . Emails, social networks, games and e-commerce share the lion's share. However, albania phone number library when it comes to e-commerce, the conversion rate is much lower than that of the PC. The cause is the user experience and in particular these five specific purchase blockers , which are often a factor in abandoning the purchase:
Difficulty scrolling pages;
Missing automatic entry;
Non-optimized product images on mobile pages;
A difficult comparison between sites;
A lack of information.
Increase your turnover with SEO
How to improve user experience on mobile phones
To improve the user experience and make your site mobile friendly , you need to act on the blockages mentioned above, in particular:
Improve page scrolling;
Integrate automatic entry;
Improve the quality of product photos;
Integrate a possibility of comparison;
Do not forget all the information necessary and essential for the buyer's decision.
Improve page scrolling
To improve page scrolling, it is necessary to add options to facilitate navigation . It will be possible, for example, to add navigation bars, filters and integrate navigation aids in the form of targeted messages based on the user's action, in particular by using AI.
Integrate autocomplete
Speed and functionality are the key words when it comes to using mobile phones for online shopping. For this, integrating autofill is extremely effective. Whether it's registering on your site simply by logging in to Google or using an integrated fill-in system , autofill has proven itself in improving mobile conversion rates .
Integrate a possibility of comparison between sites
On a PC it is easy to open multiple tabs to compare different products, this is more difficult to do on mobile. To allow users to compare without the risk of them closing your page and never returning, it is possible to integrate development tools that allow you to view the same page on different platforms, even offline. They are also less expensive than developing a dedicated application.
Improve product presentation
Already mandatory on PC, optimizing product presentation is essential on mobile due to the size of the screens. Everything is good so that the user has the experience as close as possible to a real presentation: definition photos, videos, simulators. This necessity is so important for e-commerce that Google published a playbook on the subject in 2020 .
