But what profile should my leads have to convert them into potential customers? Each company has different criteria such as: company size, segment, job position, number of downloaded offers, among others. You just need to qualify them to know which ones your sales team should work with first.
Sales opportunities : Integrating a CRM will help you record your contacts' information to approach them in the best way and go directly to those who showed interest. It is important to analyze the quality of the leads that are being delivered to the sales team to calculate the conversion rate and increase the return on investment .
Closing : Once you have the information about your prospects and bc data mexico know all the stages of the sales funnel, you will be able to know the actions you must take to increase your turnover. At this stage, you can carry out a post-sale to build customer loyalty, such as integrating cross-selling and up-selling to generate a repeat purchase or a new referral from your potential customers.
Personalize your content : In our experience, creating human-centered content increases sales opportunities by 20%. Here are some of the requirements you need to meet when developing content during the nurturing process:
Identify who your buyer personas are
Know the specific needs of your customers and each stage of the purchasing process they are in
Use a marketing automation platform to optimize your sales process
Leverage multiple channels : Nowadays, marketing and sales departments are looking for new lead nurturing tactics and some customer acquisition tools. With the help of different communication channels, you can test new strategies; be it on social media, blogs or even better-targeted phone calls .
