简而言之，触发器和动作，又名“如果这个那么那个语句”，是代理机构营销自动化的核心。
机器学习自动化
对于依赖机器学习的机构来说，营销自动化更加复杂。
以下是该过程的概述。
数据收集
人工智能营销平台从各种来源收集大量客户数据，如网站互动、电子邮件参与、购买历史、社交媒体活动等。
它还收集有关您的客户业务的信息，包括：
产品信息
常见问题解答
客户服务记录
网站内容
销售数据
营销材料
数据分析
，以识别模式并深入了解客户行为和偏好。这些见解可用于进行受众细分，从而实现更有针对性的营销。机器学习算法还可以创建预测模型来预测客户生命周期价值、客户流失风险或转化可能性等指标。
This is a blessing for any marketing agency. Calculating the metrics manually is bothersome and prone to errors. Take a look at this formula for calculating CLV, for example:
代理机构的营销自动化：CLV
Instead of needing to calculate average sales values and keep track of the average numbers of transactions and average time customers remain with your clients (which can get tricky the more customers your agency acquires), you can delegate crunching numbers to AI, which can perform all the necessary calculations in a matter of seconds.
Also, all the collected data is essential for AI 爱沙尼亚电话号码库 webchats. The AI uses NLP to understand customer queries in natural language. As the next step, it analyzes the collected business data to find relevant information that matches the customer's intent and generates an appropriate response.
Personalized Communication
Based on relevant customer data, identified trends, and predictions, the AI marketing platform can personalize marketing content, offers, and messaging for each ICP or buyer persona.
代理机构营销自动化：ICP
Automated Execution
Marketing actions like sending emails, displaying ads, or adjusting website content are automatically triggered based on ML-driven insights.
Continuous Optimization
ML algorithms monitor digital ads performance and use new data to continuously refine and improve their models and decision-making over time.
Pro Tip: If you are new to marketing automation, here’s a beginner-friendly video to help you get started:
The Benefits of Marketing Automation for Agencies
While it might be apparent what marketing automation benefits are, it’s worth supporting each claim with relevant stats to boost your confidence in the fact that you and your customers will benefit from marketing automation ROI.
