In terms of "safety and health", Heytea has set an example list of lithuania whatsapp phone numbers "rectified the name" of new tea drinks. As early as its establishment in 2012, Heytea promised to "use real milk and real tea", and has since continued list of lithuania whatsapp phone numbers promote the overall quality upgrade of the industry with real quality raw materials. In 2018, Heytea took the lead in launching a new type of natural sugar substitute independently developed in stores across the country, providing consumers with low-sugar/sugar-free healthy choices without paying extra.
In 2024, HEYTEA launched a comprehensive "Fruit Tea·Sugar Control" campaign. The entire line of fruit tea products uses "real 0-calorie sugar" for free; it also introduced low-GI "slow sugar" ingredients to launch "Slow Sugar·Succulent Grapes"; and launched the Reduced Sugar·Coconut Mangoes made with new ingredients and sugar-free "0 sugar coconut milk", exploring the overall sugar reduction of beverages from raw materials to formulas, and invited Pamela Life, a top global fitness blogger, to serve as the "Health Recommendation Officer" to advocate healthy and scientific sugar control.
Heytea has also taken the lead in the industry in launching relevant initiatives and standards for the use of "real milk" and "real tea". In July 2024, Heytea further proposed the "Four Realities and Seven Zeros" standard, which is considered the most stringent standard in the industry, and invited Zhao Lina, the former goalkeeper of the women's national football team, to serve as the "Healthy Goalkeeper" to provide consumers with guidance on healthy consumption of tea. Heytea also implements the health strategy in the research and development of product categories, exploring different "super plants" with health attributes and values from all over the world, and integrating and innovating with Heytea's classic real tea base, and launched a new category "Super Plant Tea" series in July 2024.
