Is it that the "curve" is too strong, or is it that the main line has fallen into decline?
It can be said that M&G is by no means a simple stationery brand that list of lebanon whatsapp phone numbers money by "selling pens" in the eyes of the public, but an enterprise that makes money by a unique business model and supply chain.
In July 1999, Chen Huxiong, the founder of M&G, started a business together with his twin brother Chen Huwen and his sister. They rented 6 mu of land in Fengxian and built a stationery factory, which was the predecessor of M&G.
Previously, Chen Huxiong had been engaged in sales work, targeting the market of wholesale stationery imported from South Korea, Taiwan and other places to domestic bookstores, thereby making a considerable profit from the price difference.
During the 10 years he was engaged in sales, he continued to be the sales champion with his outstanding performance, gradually became the national general agent, and quickly accumulated hundreds of thousands of wealth, laying the financial foundation for his later entrepreneurship.
Good things come to those who wait. The stationery factory represented by Chen Huxiong fell into crisis due to market shock, which turned out to be an opportunity for Chen Huxiong to bring his brothers and sisters together to start a business.
What is curious is that Morning Glory entered the market relatively late at that time, and the Chen brothers only had sales experience but lacked actual experience in manufacturing stationery. Why were they able to rise rapidly in such a short period of time?
This is inseparable from Chen Huxiong's rich sales experience and sales strategy.
More than 20 years ago, when the company was highly dependent on offline sales channels, the traditional approach of building retail terminals from scratch was obviously too burdensome. The secret that allowed M&G Stationery to move forward lightly and achieve "overtaking on curves" was its unique franchise system.
M&G’s strategy is to “take over” some ordinary stationery stores that are owned by their own owners, especially the small stationery stores in the surrounding areas. By providing free signs and shelves printed with the M&G logo, and imparting retail and display experience, and other operations, the store owners are encouraged to voluntarily transform their stores into “M&G model stores.”
