In that year, Aldi in China took its 100-year reputation as a "poor man's supermarket" to a level far beyond its overseas stores. 9.9 yuan is synonymous with Aldi, and it is well-deserved to be the best discount store in history. The 10-yuan store understood by the Chinese has never been as popular as Aldi.
5 years is enough to make you forget your first love, but it is enough to list of latvia whatsapp phone numbers you forget what Aldi looked like in the past. Many people may have forgotten that Aldi, which just opened its first store in 5 years, is actually positioned as a community supermarket with a light luxury style for the middle class.
This supermarket also has a strong private-label capability that far exceeds that of its peers. A small community supermarket of 500-800 square meters contains more than 90% of its own-label products. In other words, it is because of its near-monopoly of its own-label products that Aldi dares to play with the hard discount price power of the 10-yuan store.
The reputation of this supermarket is a contrast that far exceeds its service coverage. Open Xiaohongshu, the best mass consumer reputation platform on the Internet, and you will find that Aldi and Sam's Club have always occupied a very high proportion of retail brands in the consumerism pictures and texts.
The contrast between reputation and service coverage is that ALDI has been in China for 5 years and still has stores in Shanghai. So far, 62 stores have been opened. Now the biggest curiosity about this well-known German retail brand is just one question:
When will you leave Shanghai?
ALDI's Current Strength
Aldi currently has 62 stores, which are basically all over Shanghai, except Fengxian District and Chongming District. Friends who are familiar with Shanghai know that these two administrative districts are indeed a little behind in the pace of Shanghai's commercial layout.
However, 62 stores do not make Aldi everywhere in Shanghai. Let's compare some data. The oldest supermarket in Shanghai and the most common supermarket brand on the market is Lianhua Supermarket, which currently has more than 1,200 stores in Shanghai.
If Aldi is to fully cover the Shanghai area, the number of its stores is far from enough.
But from another perspective, for Aldi, which has already opened stores in Jiading District and Jinshan District, it is actually not important whether it is in Shanghai. On October 19, Aldi Jinshan store opened, and this 1,000 square meter store area can become the largest communication point, which shows the influence of Aldi.
Specifically, being able to open stores in Jiading and Jinshan, two regions close to Jiangsu and Zhejiang provinces, means that Aldi's store location and the entire supply chain capabilities behind it are fully capable of opening stores in Kunshan City, Taicang City, Wujiang District, Pinghu City, Jiashan County and other places around Shanghai.
The cross-regional expansion of a supermarket brand needs to meet four conditions:
First, brand power. Aldi has a serious excess of this. On Xiaohongshu, users from all over the country have been asking or calling on Aldi to open stores in their local areas. Even local Xiaohongshu users in Shanghai are expressing their desire for Aldi to open stores in their local areas.
