5 Nordstrom
nordstrom return policy
Nordstrom's return policy provides precise information on how to make a return through each of the two return options: in-store and by mail. While in-store returns are easy and result in a full refund after 5-7 days, mail-in returns are also streamlined and explained in detail. Nordstrom promises to email the shipping label, but also makes it easy for people who don't have access to a printer. Customers can simply show the QR code to the shipping company and they will provide them with a return label for their package on the spot.
6. Patagonia
Patagonian return policy
Patagonia does an excellent job of offering customers alternatives to direct returns. Easy-to-spot CTA buttons with clear instructions take customers to forms they can fill out to initiate a return, exchange, or repair. When users click on the Have Questions? link, they are directed to pages where the company explains in plain language the steps customers need to take to complete the desired process. Patagonia also makes sure to address all potential questions customers may have in dedicated articles.
Conclusion
Having an e-commerce return policy makes the shopping experience more enjoyable for consumers and improves the merchant's bottom line. While the regulation governing returns depends on the country and region where a business operates, it is good business practice to have a generous and customer-focused return policy.
It is also important to remember that by detailing the terms and conditions of returns before the purchase, merchants avoid confusion, possible disputes and customers going to the competition.
