It's time to break free from the status quo and embark on a journey of discovery.1. Run cameroon email list 371983 contact leads A/B tests on key pagesWith thousands of website visitors browsing their site for office wallpapers, WallMonkeys used a heat map tool to see where visitors' eyes landed first on their website. After receiving the results, the WallMonkey team was confident that they could increase B2B sales leads by tweaking their homepage.Putting their theory to the test, they split-tested a new background image and search bar and boosted the conversion rate by 550 percent. Not too shabby.Will changing your landing page image increase conversions?Will a homepage redesign convert more visitors into leads?A/B split testing is the only way to find out.
2. Use content campaigns to generate B2B sales leadsWith less than 100 monthly searches for its target keyword, Snack Nation, an office snack supplier, struggled to increase B2B sales leads through its SEO efforts.Going after a bigger audience that would include their ideal leads for B2B, they created an epic post on “employee wellness” — a broader search term that their target buyers use.While producing the post, they took extra care to ensure that it was actually “epic” enough to generate leads.Results of the “employee wellness” post:Snack Nation outdid competitors by featuring 121 ideas on “employee wellness.
