In 2021, the average person austria phone numbers watches more than 16 hours of video per day. This has given content creators a new lease of life, and there are now a ton of video options to choose from. In such a situation, the best way to reach potential customers is through live videos. Since live videos are only available for 24 hours, users experience a significant FOMO problem. Facebook users spend 3 times more time watching live content than they do on uploaded videos.
With live video, people are trying to watch the video and understand the content. For brands looking to expand their reach, having a receptive audience makes things easier. These days, most social media platforms like Facebook, Instagram, Snapchat, and YouTube have live video that brands can take advantage of.
Platforms like Facebook, TikTok, and Instagram have high inbound content and can fail to generate traffic after a certain point. As a brand, you will need to invest a lot of effort into creating and posting videos . The best way to maximize the profits from your efforts is to promote your content across different digital platforms.
For example, you can create a long-form promotional video that can be posted on YouTube and on your brand website. You can then transcribe that video into a shareable SEP-optimized article to drive more traffic. Vertical videos, images, memes, and other short-form content can be cut from the video when it can be used as a feature on your brand's social media pages.
Build personal relationships through video
The COVID pandemic has made people realize the importance of human connection, and brands that can reach their target audience have an edge over their competitors. You can include video in the email broadcast messages you send to your customers.
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While replying to comments on your social media posts, video GIFs help keep things interesting. This way, you can expect better user engagement and build faster relationships. Email click-through rates with videos increase by 300% compared to those without them.
Slow motion video
A recent look at video marketing statistics reveals that they create the most engaging content and are one of the most popular Instagram trends .. They capture the viewer's attention within seconds and can be created without any professional skills.
As a brand, you can take the time to brainstorm around things that relate to your product or brand, then animate them through slow-motion videos that capture the audience's attention. With tools like LifeLapse or even Instagram's slow-motion filter, you can create such videos in minutes.
