However, we must not forget the objectives and performance indicators that allow us to truly measure the returns on investment (ROI) of these activities.
But be careful to use the content strategy correctly while maintaining a truly integrated approach : if we create content without including it in the strategy we waste time and money!
First of all we must always insert the contents within the marketing georgia phone number library strategy and on the 4 Ps of the marketing mix :
Price
Product
Promotion
Distribution (place)
Let's also remember that content strategy is a marathon, not a 100-meter race! It is always necessary to plan a medium-long term strategy (average projects vary from 1 to 3 years). Consistency is the best weapon at our disposal: it takes time to gain authority!
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It is also important to follow the phases of B2B Marketing in chronological order . Remember that the tools and channels to be used are selected at the end, even if in content marketing it is easy to fall into temptation with the reckless use of chatbot tools, the abuse of remarketing, bot automation solutions, etc.
From a data perspective, an Account Based Marketing system obviously cannot be missing (there is no need to say which tool to integrate in this case, try our B2B Marketing platform right away : Lead Champion discover ). However, it is also good to integrate activities that may appear separate, such as SEO/SEM and social activities.
From this point of view, B2B companies are often at an advantage in projects compared to B2C companies, because niche searches offer more possibilities for both positioning and final conversion.
Digital Marketing B2B
B2B Digital Marketing: Analytics and Automation
However, depending on the level of competition, it is always necessary to combine constant SEO activity with SEM campaigns . On the one hand, these allow you to work more quickly to obtain results, and on the other, they allow for real-time identification of the type of keywords searched by users.
SEO and related keyword analysis with B2B marketing tools also allows you to better manage content creation activities on what is considered the most effective social network for B2B companies: LinkedIn.
However, the real winning combination, even in this case, is given by the integration between contents (often inserted within employer branding projects) and analysis (social selling) where the now essential tool for every company is Sales Navigator .
However, this must be conceived precisely in terms of integration with the content created on LinkedIn to reach new leads.
Only after having correctly set up this method, we are ready to use in a truly effective way one of the activities that will allow us to optimize time and resources: B2B marketing automation.
As demonstrated by the data from the Observatory on Marketing Automation in Italy, there are many opportunities for B2B companies, especially to obtain an immediate competitive advantage given that the cake still has many slices available!
