Then you need to do an audit of your website .
Website audits are usually carried out by specialists, who give you a detailed analysis of, in some cases, more than 200 aspects that Google usually takes into account to position your website .
However, you can run a quick audit to detect common issues. How to do it? Today we will tell you the aspects you should take into account.
What should be analyzed in a digital audit of my website?
1. Objective
Having a goal is key to creating any website.
What do you want to achieve? Get clients? Generate valuable content? Find followers? Do you want to promote your brand? Do you have several goals to meet?
If you are not clear about your goal, then you must start here, because otherwise nothing you do will make sense.
2. Content
Depending on your objective, you will have to define the type of content on your website.
Why do people come to your website? What are they looking for?
With these questions you will be able to better direct the information , since you will be able to place the content that interests your audience in the first places.
Is your content not targeted? Then start organizing it according to what your followers are searching for.
What is the first thing they see when they enter your website? Is that what you want them to see?
In addition, you must have updated content, and in each part where necessary, place CTAs, offers or links that allow you to get closer to your objective.
3. Design
They say that first impressions are the most important. And if this is true, you should take care of the appearance of your website, so that it is attractive, eye-catching and pleasant, and that when users visit it, they are encouraged to stay on it.
Additionally, you may want to consider following your chinese overseas asia phone number data branding , which is the design that represents your brand, so that when they see your colors or logo, they already know what your website is about.
Don't have branding? Then you need to create one.
4. Is it easy to use?
The user experience with your website must be of quality , so your website must be friendly and intuitive.
Are menus visible? Can they easily get to different places? Can they easily go back? Are sections clearly defined and easy to access?
If you answered no to these questions, then you need to work on a better design, because if you don't present an easy-to-follow style, users will quickly leave, and we don't want that, right?
5. Is it adaptable to any device?
Nowadays, the vast majority of users use their mobile phones to access information , so you must ensure that your website can be viewed perfectly from any device.
6. What is the typology?
Make sure that the content and sections have legible, understandable and visually pleasing typologies .
They must also be a good size: they cannot be excessively large, but not too small either.
7. How fast is it?
Check the weight of images, videos and other multimedia content on your website to make sure it is not affecting your site's loading speed.
8. Is it safe?
Do you have SSL certificates ? Google takes into account sites that are completely secure in order to rank them among the top positions.
9. Is it optimized for search engines?
It is essential to have an SEO strategy within your website, in order to be correctly positioned on Google.
In fact, 71% of clicks on this search engine are on the first 10 pages, so optimized websites ensure that your digital marketing strategy is headed for success.
What does SEO take into account? Page speed, security, responsive design, use of keywords, backlinks, internal links, structured data, among others.
Does your website have all these aspects?
So, congratulations! You have an optimal website that will appear at the top of search engines and will be pleasant for people who visit it, so they will stay on it and, with a high probability, make your goals come true.
But if you have failed in any of these 9 points, don't worry, you can fix it to start walking on the right path.
At Kayzen , we are the best inbound marketing agency where we can help you make your website more enjoyable and with valuable content for your followers. In addition, we offer you a free analysis so that we can start improving those details that are missing today. What are you waiting for? Request your analysis now.
