In the case of education, there are many examples that we can find where, thanks to the inbound methodology, they have achieved success.
Keep reading and get inspired by these 3 success stories from institutions that have implemented inbound marketing.
Let's start with this video that we know will fill you with inspiration.
3 success stories of Inbound Marketing applied to educational institutions
1. Maryville College
It is a college that teaches arts and sciences, founded in 1819 in the southern United States.
Their methodologies included traditional marketing to connect with their prospective students, i.e. email sending, advertising panels and educational fairs.
But they soon noticed that young people did not use these channels, but instead did everything through the Internet, so they changed their way of communicating.
This is how the blog My College Path was created, where all the questions that young people interested in studying there were answered.
One strategy they used on the blog was to offer chinese overseas america phone number data quality content on topics such as vocational guidance, career financing, among others.
The results they achieved by implementing this technique speak for themselves:
Web traffic increased by 126% in one year.
They increased their enrollment by 2.5 times.
They achieved a 225% return on investment (ROI).
In the words of Cyndi Sweet, director of admissions at Maryville College, “We were able to build a relationship with our prospective students like we never had before. That is invaluable.”
2.Florida Institute of Technology
Initially, this institute had two major problems: first, they were unable to identify the people who visited their website and second, they had very long forms that failed to convert prospects into students.
By implementing the inbound marketing methodology , everything changed for them:
Their landing pages had a simple and direct form that increased the rate of leads (140%) and prospects.
They were able to understand the traffic they had thanks to the analytics tools, knowing in detail which actions gave the best results, increasing the number of student enrollments by 35%.
3. Sewickle Academy
This institute was spending its small budget on advertising panels that were not yielding results: they had very few requests for information, few registrations and few visits to their website.
Its director of admissions and funding, Brendan Schneider, noticed that a restructuring of the educational marketing strategies was necessary , since the ones they had were not being effective.
So thanks to the book “Inbound Marketing” written by the founders of HubSpot, they decided to implement those ideas at the school, to improve SEO problems, conversion of visits to students and analysis.
They created a lot of valuable content such as tips, videos, news about academic life, technology, not exclusively for students but also aimed at parents.
With these actions they managed to enroll 30% more students with traffic boosted by more than 30%.
As you can see, inbound marketing is a methodology that you can use to increase conversions and attract more students to your educational center, so don't think twice and start planning the actions that will lead your institute to the best results.
And if you need help to start implementing this digital marketing strategy, at Kayzen we are the best inbound marketing agency , so do not hesitate to contact us to start charting the right path to success.
And as a gift, we leave you this guide so you can learn how to attract and retain students. Get it today!
